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Helpful Advice for Your Internet Marketing
By: Spencer Pirres

Experience is more or less defined as learning from your mistakes. Online, that can be an expensive proposition. To save you some money, here are a couple of things I have learned over the last 9 years.

1. Update Your Site often - Not only does this encourage people to return to your site, but search engine spiders as well. Frequently updated sites also tend to have better search engine rankings than those that sit static with few updates.

2. Using Keywords in SEO - Once you have researched your keywords for SEO, consideration needst to be given regarding how to lay them out in your site. Personally, I try to use no more than six per page and often go with just one phrase.

3. Keywords in Your Published Articles – If you publish articles to promote your site, be careful! If you put your main keyword phrases in the articles, the listings in the article directory may outrank you site!

4. SEO Conflict of Interest – When it comes to SEO firms such as ours, it is important to understand that have a conflict of interest. Simply put, they double dip by taking clients competing for the same keywords.

5. File Names and Domain Names - When adding pages to your site, upload the file with dashes to the domain name. It should look like domainname.com/file-name.

6. Search Engines That Matter - There are tons of search engines out there, but only three matter - Yahoo, Google and MSN. They control most of the traffic on the web, so don't make the mistake of focusing on other engines.

7. Monitoring Rankings - Once you start to get rankings in Google, Yahoo and MSN, there is a tendency to check them every day. Don't. It is a huge waste of time. Check them no more than once or twice a week.

8. The Holy Grail of Type in Traffic – Regardless of the type of site you have, your ultimate goal is to get type in traffic. This occurs when a person types in your domain name instead of using a search engine. Amazon.com gets lots of type in traffic.

9. Perfect Internet Business - The perfect online business is whatever you love. It is going to take a lot of work, so figure out your interest and stick with it.

10. MSN vs Google Search Engines - When marketing, you need to know which search engines to focus on. Google has the advantage of controlling the most traffic, but rankings come slowly. MSN will rank sites quickly, but has little traffic.

Obviously, not all of these tips will apply to your site. Still, even a few can make a big difference, so try them out.

Spencer Pirres is a search engine optimization consultant with MarketingTitan.com.
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Helpful Advice for Your Internet Marketing Source:Article Distribution

Tips for Your Online Marketing Efforts
By: Spencer Pirres

If you are trying to make money on the web, you have probably learned a few painful lessons. Web marketing is a beast unto its own. Here are some tips that will help you tame it.

1. Offering an Affiliate Program – Many sites consider the option of offering an affiliate program to get others to promote their sites. While this is pretty standard, make sure you are comfortable with others using your brand in just about any way you can imagine.

2. New Customers vs Old Customers – Many sites focus all there marketing efforts on getting new clients. While this is natural, it should not be done to the exclusion of old customers. Drip market on old customers by sending them discount and sale offers.

3. SEO Dead Words – When pursuing a search engine optimization campaign, it is important to focus on relevant keywords. That being said, keep in mind there are words that do not count. These words are fillers such as “the”, “a” and so on.

4. Keyword Research and Tails - When conducting keyword research, people often mistakenly focus on two word phrases. You should look for the tail phrases, which are three to four words. There is less competion for rankings, but still plenty of traffic.

5. File Names and Domain Names - When adding pages to your site, upload the file with dashes to the domain name. It should look like domainname.com/file-name.

6. Paying Search Engines for Traffic – Search engines sell traffic through something known as pay-per-click marketing. For most new sites, it is a good way to get immediate traffic. Just make sure you are making more money than you are spending.

7. Monitoring Rankings - Once you start to get rankings in Google, Yahoo and MSN, there is a tendency to check them every day. Don't. It is a huge waste of time. Check them no more than once or twice a week.

8. The Holy Grail of Type in Traffic – Regardless of the type of site you have, your ultimate goal is to get type in traffic. This occurs when a person types in your domain name instead of using a search engine. Amazon.com gets lots of type in traffic.

9. AOL vs Google - Is AOL or Google a better marketing forum for you? Well, it is a trick question. Google provides many of the search results for AOL. Focus on Google and you will appear on AOL.

10. Converting at Christmas – During the holidays, people are compelled to buy. To evaluate your site, look at your conversion rate compared to other months. You should see your conversion rate improve by 100 percent during the season.

Opening an online site isn’t so much a business venture as it is a lifestyle. Regardless of how you try to resist it, your site will consume your attention and time. The above advice will hopefully make life a little cushier.

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Critical Tips for Your Online Marketing Efforts Source:Article Distribution