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The Shot Heard Around the World: Google’s Endorsement of “Get Google Ads Free!”

I recently had a chance to interview the fine team of professionals at WebBusinessSecrets.com whose flagship product is entitled “Get Google Ads Free.”

In April of 2007 “Get Google Ads Free” was launched, and the effect was nothing less than equal to “the shot heard around the world!”

Within just weeks people everywhere were talking about it, andother top-notch online marketers were scurrying to sell it as an Affiliate for the company.

But here’s a little insight that 99.9% of everyone the world over doesn’t know:

The Product’s greatest endorser is none other than Google itself!

That’s right. As shocking as it may seem, Google has NO problem with the course that reveals how anyone can get ads on their search engine for Free!

Now, at this point I know you must be curious as to how such a thing is possible, as Google makes its money from the sale of both AdWords (PPCs) and AdSense (where webmasters allow Google to show their ads on their pages).

One might think that any information that revealed how an advertiser could get their AdWords pay-per-clicks free would be damaging to Google, and therefore Google would not want anyone finding out about it, right?

WRONG! It seems that the secret system developed by the retired native New York doctor contains an interesting “twist” that while allowing advertisers to eliminate their AdWords costs, it does not reduce a single dollar in AdWords revenue for Google.

In fact, just the opposite!

I cannot give away the secret here because that’s why it’s for sale in the first place.

But I can tell you that with the application of what’s inside “Get Google Ads Free” that:

  – Google loses NO money  – Google actually can make even more M0NEY!  – Advertisers gain an instant almost unfair advantage over anyone not knowing what’s inside “Get Google Ads Free!”  – Advertisers can now afford to outbid their competition!  – Advertisers are not at risk any longer as their advertising    budgets no longer matter!

Wow! And this is just the beginning!

Now, where’s the definitive PROOF that Google endorses the amazing system shown in “Get Google Ads Free?”

I asked this question to company spokesperson and Vice President of Sales & Marketing, Mr Todd Coutrin, to which he responded:

   “We started our launch like we always do with any product online, using Google AdWords to offer our Product.

   “We used keywords that contained the word ‘free’ so we anticipated the usual HOLD these keywords usually cause any campaign using them to experience.

   “But when our campaign was paused by Google for a tad more time than what we regularly anticipated, then we got concerned.

   “I actually placed a call directly to Google at 1-866-2-GOOGLE and spoke at length with a customer services rep who said she’d check into what was happening.

   “She returned my call 16 hours later and informed me that due to the specific nature of the Product in question (i.e., the ebook “Get Google Ads Free!”) their team at Google secured the product, read it all the way through, and then realizing it would NOT hurt their revenue but actually increase it, they immediately un-paused and resumed our ads”

Amazing! They actually got what amounts to a Signed Certificate of APPROVAL from Google itself!

Therefore, anyone who questions the truth or legality concerning “Get Google Ads Free!” need not fret at all.

Yet, the usual “naysayers” seemed to ignore the obvious fact thatif Google had a problem with “Get Google Ads Free!” then we all wouldn’t be seeing all the PPC ads at Google each time we type inthe keywords and phrases:

- free ads- free advertising- “Get Google Ads Free”- free ppc- free adwords

And so forth!

Yet, there are many very stubborn, even foolish, among us …

  > The “Crybaby Syndrome <

To be fair, I must also inform you of those who seem to be out to get the company for sharing their amazing secret with the world.

In what seems nothing more than a ploy to get attention, a UK online firm operated by two “wanna-be” law students have a Blog that talks the usual trash about the Product.

The Blog’s owner, Rob Scott, talks a big game by claiming the secret system to be nothing short of a scam! He even recklessly throws around the potentially libelous phrase “.con (Ooops, Imeant .com)” as an attempt at childish humor in order to bash the firm’s name.

What’s shocking is that this individual is actually a student of law (at least that’s what he claims) so one would think that he should perhaps check out the facts before proceeding with such careless remarks.

After all, he admits severally that he “never even ordered the ebook” so how could he truly know one way or the other if it was a valid system – not to mention it is assumed he’s at least reasonably intelligent since (according to him) he got into law school, that he would be able to see for himself the firm’s Affiliates’ ads all over Google, and therefore reason that Google itself is perhaps the firm’s chief supporter.

But stubbornness abounds, I suppose.

Ironically Rob says that the only reason he attacks the firm is because “it’s a no brainer that this must be a scam,” and he got “tired of seeing all those little AdSense ads on his page that people kept clicking on” (which by the way only stood to make him lots of M0NEY!) — yet he accepts donations on his site as a poor, struggling law student in need of paying for his education, and rather than legitimately earn an income from AdSense with an APPROVED Product.

Sadly, Rob actually censors most of his Blog so that others who wish to post POSITIVES concerning “Get Google Ads Free!” can’t even do so. (But what would you expect from a “wanna-be” lawyer?)

He even posts what appears to be an actual response by the firm’s lawyer, but which is perhaps nothing more than his own posts disguised and designed to make himself look better (as anyone can see that the dialogue appears “manufactured” instead of genuine).

What some people will do to project themselves as “Savior to the rest of us” and “The People’s Advocate.” How ridiculous indeed.

Despite the “crybaby” from across the pond, Rob Snot (Ooops! I must have meant Rob Scott!) has failed miserably to put even a dent in the firm’s sales!

Plus, traffic is on the rise shooting up from an average of 14,000 visitors daily to now well above 20,000 visitors daily (an increase of 42% in daily traffic alone! — Keep up the good work, Rob!!)

Anyway, don’t be dissuaded in your decision to build your online business by eliminating your Google AdWords costs, as the course “Get Google Ads Free!” not only reveals precisely how you can do this, but it goes 10 steps further by giving you all kinds of other amazing strategies I can’t even begin to allude to here.

Plus, the e-Course comes with countless resources that go far beyond the usual variety of instantly-clickable extra values!

Lastly never forget that even though quite elderly now, Dr Jon Cohen has even set new records finishing ahead of himself by now having:

- Grossed over $400 Million in revenues!!- and SAVED over $100 Million in Google advertising costs!!- attained a personal wealth above $80 million

…all due to his own system!

   *NOTE: Rob Scott is broke and demands donations! (Ha!)

Talk about putting your money where your mouth is!!

So if you’d like to get in on all the action, then go grab this amazing “BREAKTHROUGH” for yourself only at:
http://www.meaghermarketing.net/freegoogle.htm

As one very famous Internet Marketer said it best:

  “This is a weapon that should be in every Internet and Affiliate Marketer’s arsenal and library!”

Get it directly from the good doctor himself!

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

Offering free quality information in your newsletter will help you get traffic. Not only will your subscribers come, but they will tell others about you. You will gain word of mouth traffic. If you add a share this with friends button in your newsletter you can also start getting some viral traffic.

Driving traffic is the most important thing you can do for your site. With no traffic you have no possibility of making money. Driving traffic can have a steep learning curve, but if you put these methods into practice you will have traffic coming to your site in no time at all.

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How is your web site promotion going? Getting frustrated? I felt muddled too, until I discovered what few new web marketers know about —organic marketing.

Organic marketing is just as it sounds—”natural”. In essence, you build a network of connections to your site using natural and simplistic methods. The best part is…it costs you nothing but your time.

Many individuals are still under the impression that to promote their web site, they either have to pay for each click they get on Google or they have to hire a web-site promotion firm at $1000+ per campaign in order to get exposure.

Take it from me, I started into the web marketing business with NO marketing knowledge. I taught myself. How did I do it? The answer is simple: START ASKING QUESTIONS!

Once I started asking questions and finding the answers, the pieces began fitting together. I soon discovered that there are as many options to marketing my web site as there are places to purchase a car—I don’t have to go to just one purchaser or have one strategy.

I want to share my knowledge with all of you who are feeling discouraged. In my last article called, Alleviate Your Internet Marketing Stress, I provided an overview of organic marketing and some of the basics. Read that first to gain a broad understanding of the concept.

In this article, I want to give you an overview of steps to marketing your website using this approach.

First, start with an analysis of your site and your keywords. Your keywords will ultimately determine how relevant your web site is to interested customers. Use the keyword analysis tool called www.wordtracker.com to come up with a list of keywords you think people will type in when they search for your site.

Second, check your site to make sure those same keywords are located near the top of the page. That way the search engine spiders “bots” will be able to read them and immediately determine your relevance. Make sure your keyword density (# of keywords vs. total words) is appropriate, i.e, don’t go overboard!

Third, create readable pages. Readable pages mean that your website pages can be easily read by the search engine robots or “bots”. There is a complete checklist to making sure your pages are “readable”. Get a checklist off of the Internet and go through it. Some examples of items to consider are: make sure you’re not using frames, examine your title tags and description tag, ensure the navigation system on your site is not created using JavaScript, etc.

Fourth, register with search engines. Search engines represent the single most important source of new visitors to your web site. Your goal should be to get your sites submitted to (at least) the following engines: Google, yahoo.com, Teoma/Ask Jeeves, Open Directory project and MSN.com. These are the best places to start. Get onto each of their sites, and find out how to submit your site…and then do it.

Last, link to other sites and encourage them to link to yours. Establishing links to your site is one of the best ways to give the impression of a useful site. If you’re site is a popular place to be for visitors to be, it will directly affect how high you rank in the search engines. There are strategies for doing this and you need to find out how to boost your position using link popularity. Again, get a list of how you do this off of the Internet. Some elements that may be part of your strategy could include: avoiding links with no value, connecting to a group of websites related to a particular subject, etc.

If you have particular questions about how this any of this is done, feel free to email me at my website below. In my next articles, I will be focusing more on the exact “how tos”. In the mean time, don’t give up. This type of marketing takes time. Get educated and you find yourself soon marketing like a pro!

Incoming search terms:

• ask jeeves business Listing
• Powered by PHPDug ireland online travel agency

Or do you think Google has good intentions or a bit of both?

Keep in mind, Google does not make much money in China and this kind of publicity will probably increase revenue better than regular Chinese annual revenues for the company.

Incoming search terms:

• Powered by PHPDug entertainment in china

How to build profitable adsense sites fast.

Recently we have seen a lot of adsense sites and related
products springing up everywhere on the web. From how to build
adsense sites fast to “tested and tried adsense secrets” ebooks.
Also, there are software for building thousands of adsense sites
in record time using reprinted articles.

However, nobody is telling you how to make these adsense sites
profitable. Well I want to do that in this article.

Firstly, lets look at the obstacle you have to overcome before
you can make your adsense sites profitable.

1.how to build hundreds of content sites in a very short amount
of time.

2.how to name your sites and not attract the attention of the
search engines.

3.how to host your adsense sites and not attract the special
attention of the search engines.

4.New sites have to over come the Google sandbox phenemenon. You
have to wait for your new adsense sites to be indexed,listed and
appear in Google serps for you to even think of earning money
from the sites. This could take anywhere from 3 to 4 months.

5.How do you get your sites indexed in the first place?.
Submitting your sites using the Google submission page is
outdated. Most major search engines now crawl sites from
incoming links found in other sites. So how do you get links on
other sites pointing to your sites.

6.How do you identify profitable keywords that you will use to
build your sites?. You need high demand keywords to input in
your sites to be able to generate the kind of clicks on your
adsense ads that will bring in substancial amount of adsense
revenue.

7.How do you make your new profitable keywords sites compete
with the established sites?. Remember that profitable keywords
are high demand keywords therefore, very hard to rank high in
search engines.

8.How do you link your various sites so that you don’t get into
trouble with the searh engines?.

9.How do you use reprinted articles in your thousands of sites
so that it does not look like everyother Dick and Harry’s site
and reduce the relevance of your sites?.

These are very important questions you will have to address
before you can start dreaming of hugh adsense earnings fast.
However, you can go the slow route and build good, unique
content sites that will last longer and earn you revenue for
long time even after adsense craze has died down. But this will
take you years to do.

Now lets look at how you can build these profitable adsense
sites fast. How you can overcome all the obstacles listed above.
This is by no means a simple and easy tasks I tell you. But the
reward is money,money and plent of adsense money. You will also
need some tools that will make the job easier. These tools will
be shown to you at the bottom of this article.

Firstly, you need a software that can build hundreds of your
adsense sites fast using reprinted articles. The software should
be able to fetch reprinted articles from article sites, format
these articles and create pages using your own templates. It is
important you use your own template because you don’t want to
look like everyother person using the same articles. However, if
you don’t want to use other peoples articles on your site, you
can write them yourself (herculean tasks indeed if you have to
build hundreds of sites), or you can hire ghost writers at www.elance.com to write these
articles at very reasonable rates. There is one ebook that
teaches how to hire ghost writers easily and at cheap rates.
This is a better option than using articles from article sites.
These articles are not keyword rich, their keyword densities are
very poor and they are not well optimized for good seach engine
ranking. Check at the bottom of this article for where to get
the software and ebook.

The domain names for your sites should be your main keyword for
that site. You are going to optimize each page using one
keyword. You want the adsense ads to recognize your page for
that one keyword so tha it delivers ads based on that one
keyword. Use hyphen for your domain names. Register your domain
names for at least 2 years so hat you do not raise a red flag
for Google.

Host your sites on different hosts servers. This will aid you in
your link structure. You are going to link your various sites in
such a way that some sites receive many links than others. The
ones with hundreds of incoming links are the money makers. There
are very cheap web host. Do a search for “$1.99 hosting” and you
will get them. You can check for how long they have been in the
hosting business by gong to
http://www.archive.org

There is the Google sandbox phenemenon. There is nothing you can
do about that. Wait it out. Use the waiting time to write
articles for your different sites, submitting your sites to
directories, (here is a comprehensive list of article submission
sites at,
www.ebizstartups.com/article-submission-sites.html ), doing
reciprocal linking, buying links(if you can) doing seo for your
sites etc.

How do you identify profitable keywords? you can subscribe to
some membership sites that research and offer these high demand
( profitable ) keywords to their members. Or if you want to do
the research yourself, go to www.pixelfast.com/overtu
re – ( a site that helps you see what folks are paying for
ads on Overture ).

Armed with your high demand keywords, you then build not too
many web sites with these keywords. These sites will be your
money makers. But remember that it is difficult ranking high for
these keywords at the free search engines. so you will build
hundreds of sites with low demand keywords that are related to
your high demand keywords and send traffic to your high demand
keyword sites from your low demand keyword sites.

When you write articles,let the link in your resource box point
to your low demand keywords sites. So that you can build link
popularity fast and then link to your high demand keywords sites
from your low demand keywords sites. This way you have hundreds
of links pointing to your few high demand keywords sites. So you
archieve two things by doing so. One , you send traffic to your
high demand keywords site and two, you build the link popularity
of your high demand keyword sites. This will enable these high
demand keywords sites compete favorably with other sites at the
free search engines.

To cap it all.

What you are doing is basically building sites that will funel
traffic as well as one way links to your high demand keyword
sites using some very good resources for building your sites
fast and obtaining the latest profitable keywords fast. Note
that there are others ways to do this. But this is the safest
way without getting your websites banned from the search
engines.

Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them.

With Google AdWords, it is possible to target prospects at the very moment they are thinking about buying your products or services. Most of you know how it works: If someone does a Google search on digital cameras, for example, she sees ads for digital cameras. If someone does a search on organically grown coffee beans, he sees ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.

Here’s how to maximize your success with Google AdWords. With proper preparation and execution, starting Google AdWords can be like planting a money tree that will provide your business with a steady stream of revenue.

What Is Google AdWords?

Open up a Web browser and go to the Google Web site. Type in the search term coffee and click search.

Essentially, two types of search results come up: on the left and below are the organic search results that no one has sponsored. On the right side of your browser window and sometimes above the organic results are the Sponsored Links. The Sponsored Links are paid advertisements—they are always identified as such by the heading Sponsored Links.

As participants in this automated auction, each of these advertisers is bidding for the keyword coffee. They pay only if someone is interested enough to click on the advertisement; if nobody clicks on the ad, the cost is zero. The higher the advertiser bids on a keyword, the higher in the rankings the ad appears and the more likely Web searchers will see it. Ranking means visibility, though you do not have to be at the top of the rankings or bid the highest amount for prospects to see your ad and click on it. Your goal is to get the lowest cost per click (CPC) and the highest quality clicks (sales and leads) for your budget.

Finding Your Niche

Sometimes with popular keywords (like coffee), there are many companies competing. On the other hand, popular keywords get millions of searches, so there might be enough clicks to go around.

The only way to find out if a particular keyword will work for you is to try it. The problem is that many other advertisers are bidding for the popular keywords, so your CPC is likely to be high. You are more likely to get a low CPC with more obscure, highly targeted keywords. It will take some thought to come up with the right keywords.

Our coffee roaster would probably want to try the keyword coffee, and watch it like a hawk as it could result in many low-quality clicks (not many conversions to leads or sales). If a keyword does not produce high-quality clicks after a reasonable trial period (a couple of weeks), then remove it; it may even be obvious sooner that a keyword is costing money but not producing results.

Perhaps our coffee roaster sells shade-grown coffee that protects Central American songbird habitat. While far fewer people are searching for shade-grown coffee than just coffee, it is likely to yield a lower CPC and higher quality clicks.

Do some brainstorming and write down an initial list of keywords that match your market niche. This process of finding targeted keywords will be a useful exercise to help you focus your campaigns and maximize your return on investment.

Getting Started

The first thing you need to get started with AdWords is a goal. Is your goal to make direct sales via e-commerce on your Web site? Is your goal to capture sales leads that you can follow-up with and make the sale? Alternatively, is your goal a combination of both? Once you have determined a goal, you need a Web site that helps you achieve that goal.

Your site should be eye-catching and well-organized and should include landing pages for your products or services. To see some examples of landing pages, do a search for your services, and look at what other companies in your market are doing.

The landing page can be your homepage if your site tightly focuses on one product or service you are advertising (e.g., this permission-based email marketing site). Otherwise, the landing page should be within your larger site and should focus on the specific product or service you are advertising.

If you are selling directly from your Web site, it should include a secure e-commerce system. Any good, technically competent Web design firm can set this up for you.

If you want sales leads, then your site should include a call to action to persuade people to request more information. The way they submit a lead is to click on a link to a lead-capture form. You need a form that at a minimum sends you—or the appropriate sales staff—an email, but ideally it should also create a lead for you in a customer relationship management (CRM) system such as SalesForce or SugarCRM.

Whether you are selling directly from your site or capturing leads, your site should always have obvious ways to contact you using whatever method the prospect feels most comfortable using: a contact form, email, or telephone. Some company sites make it hard to figure out how to contact them for more information.

It is important to have a number of people—both inside and outside of your company—test your Web site for usability and ease of use. Prospects should never have to wonder how to buy from you or how to contact you to ask a question about your products or services.

Signing up for Google AdWords

Once you have a goal, Web site, and landing page, you are ready to sign up for Google AdWords. Learn by doing. It is easier to write the advertisement and select keywords using the tools that Google provides during the sign up process.

If you plan to spend at least $30/day on AdWords, Google offers a JumpStart program to help you get started using AdWords. Google JumpStart specialists will help you create a campaign. The cost of the program is $299, but Google will apply that as a credit toward the cost of your initial clicks.

Campaigns and Ad Groups

The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).

The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.

In my experience, it has been beneficial to create multiple campaigns so I can experiment with different parameters and compare the results.

Targeting

Choose the language you want to target, and then the countries or territories. This requires some thought. Can you offer your product or service globally, in just the United States, or in just your city or region? You can target your campaign to the world or to specific countries, regions, states, or cities.

For even more precise targeting, you can even target your campaign to a certain number of miles from your business or even an area bounded by coordinates.

Writing Your Advertisements

You have just a 25-character title to get surfers’ attention, and a 70-character ad to get people interested enough to want to click on your ad. It is not a lot of text, so make it pithy.

Write the Headline, the text of the ad, and enter the Display Link (always link to main page of your Web site), and then enter the Destination URL (your landing page). The Destination URL might be your main page or a page within your main site dedicated just to selling the product at hand.

Here’s a fictional ad example:

Headline: Shade Grown Coffee Beans

Description line 1: Shade grown coffee. Tastes

Description line 2: better & saves valuable rainforest.

Display URL: www.goodshadegrowncoffee.com

Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff1

Another example:

Headline: Shade Grown Coffee Beans

Description line 1: Coffee that tastes better and

Description line 2: protects valuable rainforest.

Display URL: www.goodshadegrowncoffee.com/

Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff2

Conversion Tracking

To track the conversion rate of your campaigns—i.e., how many sales or leads you get for your investment—requires a little preparation. You will need to have your webmaster embed snippets of code to the appropriate pages on your Web site. Google explains how to set up and implement your conversion tracking code here, including example code.

Google Analytics

In the fictional advertisement examples I gave, you may have noticed codes in the destination URLs: “coff1″ and “coff2″. These are tracking codes that facilitate the tracking of a wealth of information by Google Analytics.

Google Analytics, which Google has integrated with AdWords, is a very powerful service for tracking the success of both your organic and paid search results for your site. It will help you better understand your site visitors’ experience in detail. In addition, you can learn what keywords bring in the best prospects, and which of your campaigns are delivering the best return on investment. You can use Google Analytics to track marketing campaigns other than AdWords as well.

Google Analytics is too big a topic to cover much here, but I will devote a future article entirely to this powerful marketing tracking service.

Choosing Your Keywords

As I mentioned earlier, it is important to pick good keywords. Initially, choose both general keywords and narrowly targeted keywords, and carefully evaluate the results. Keep keywords that are getting you results, and remove keywords that are not working for you. You will probably need to run your campaigns for a while before you will have enough information to determine which keywords are succeeding for you.

In the keyword space provided in the setup process, list the keywords or keyword phrases you would like to use. Because people tend to type fast when they search the web, be sure to include common misspellings of your keywords. Here are some example keywords that our fictional coffee roaster might use:

* coffee
* coffe
* shade grown coffee
* shade grown coffe
* shade grown
* shade coffee
* coffee shade grown
* shade grown coffee migratory birds
* benefits of shade grown coffee
* gourmet coffee
* gourmet coffee beans
* gourmet coffees
* coffee beans
* gourmet coffee beans
* organic coffee
* organic coffee beans
* certified organic coffee
* coffee beans organic
* mail order organic coffee
* bulk coffee

To get more keywords, enter a keyword into the Keyword Tool Box and click on Get More Keywords. This will generate additional keywords, some of which will be relevant to you and some of which will not be relevant. Keep the relevant keywords and toss the rest.

Now, you have a good starting list. Later, you will want to add new keywords and remove non-performing keywords. A good keyword is one that yields conversions: customers or good leads.

Google Search vs. Google Content Network

Google AdWords can place your add in essentially two places: Google search and the content network. Google search are results from searches that prospective customers do directly using www.google.com. The content network consists of Google partner sites and sites that run advertisements through Google’s AdSense program.

In my experience, Google search has yielded much more quality clicks than the content network. The content network is worth trying, but I recommend putting it into a separate campaign so you can measure its results against your Google search campaign.

The content network is opt-out, and it is not possible to opt out during the setup process. However, to opt out of the content network for a specific campaign, you can go back to campaign settings and uncheck the checkbox for content network.

Then setup a separate campaign where you focus on the content network and opt out of the search network. Compare the results between the two campaigns. It is possible that you will find Google search is more productive than the content network, but of course your results may be different from mine.

If you want to keep it simple until you are more comfortable with AdWords, I recommend starting with just the search network. Then come back in a few weeks and set up a separate campaign to try the content network, then compare the results with what you are getting with the search network.

Your Daily Budget

Your daily budget for your campaign is the ceiling on your daily spending. You can set this number at whatever you want. It is a good idea to start out with a relatively low daily budget while you refine your AdWords effectiveness. As your ad campaigns succeed and bring you more business, you will likely want to increase your budget.

Start with a daily budget of about $10-$15 per day and gradually increase that amount as you fine-tune your approach.

Your Bid

In addition to your daily budget, you will need to set a maximum bid that you are willing to pay as a cost per click (CPC). This requires some trial and error to get right. Being the highest bidder is not really what that you want. Instead, you want to get the most quality clicks you can for your budget. If you bid too high, your CPC will be too high and will eat up your budget too fast; if you bid to low you will not get enough clicks and hence enough sales.

You might try starting with a bid of $2.50, and see what happens for a day or two. Then gradually raise or lower the bid, depending on results. If clicks consume your daily budget in a couple of hours, then lower your bid. If the advertisements are not getting many clicks, then raise your bid. Continue this process until you find the optimal bid.

Leads and Sales

What if visitors are clicking on your ad but are not buying or contacting you? That likely means your ad is working but your site or landing page is not persuading prospective customers to take the next step. It can also mean that your product or service needs some work to become more competitive. Compare what you are offering to what your competitors are offering.

The simplest things can make a dramatic difference. When your landing page is not getting you conversions, change one thing and see what happens over the next day or two. That way, you can determine which changes work. Do not be afraid to try possible solutions, knowing that some changes will fail and some will work well.

Recently, one of our landing pages was not getting enough conversions, so I made some minor changes to the wording on the page and conversions started going up the next day. On another page, we replaced our very simple order form with a much more elaborate version. Our sales for that service immediately plummeted. We simply changed the order form back to the simpler version and sales picked up again immediately.

Harvesting From the Money Tree

The Google AdWords money tree is now planted, optimized, and working to bring you leads and sales. What do you do now? Harvest it, of course, by solid follow-through and providing the best possible service for your clients.

Go back from time to time and take a look at your results. Make adjustments to your budget and bids as needed. Write another advertisement that takes a slightly different tack. Remove an ad that is not producing high quality clicks for you. Make some improvements to your Web site to see whether you can increase your conversion rate.

Practice Kaizen—a Japanese word for continuous, incremental improvement. Even if your Google AdWords money tree is providing good yields, there are always ways to improve its performance.

So pour yourself a cup of good coffee, and get started using Google AdWords today!

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If you are trying to make money with a website or blog, traffic is the lifeblood of your business. Without traffic, everything stops and sales are stalled at zero. One of the easiest ways to build traffic is by using article submission sites.

To significantly improve your site’s page rank, your articles must contain an effective resource box linking back to your site Search engines use the number and quality of these back-links to determine the relative importance of your website. Sites that have large numbers of quality backlinks will show up on (or close to) page one when people search for particular terms or phrases. Less important sites (with fewer and lower quality backlinks) will appear near the bottom of those search results.

In order to acquire higher page rank, you must submit to the right article submission sites. Using the right article submission sites, your articles will be reviewed promptly, show up in the search engines quickly, provide you with plenty of traffic, and improve the Page Rank of your site.

Many directories have a Page Rank of 1 or even zero. Your site gets little or no benefit when you submit articles to these sites. To improve the page rank of your site, it is important to submit your articles to the largest article submission sites. Submit your articles to directories with a page rank of four or higher.

By consistently submitting articles to the Largest Article Submission Sites, you will improve the page rank of your site. It will not happen overnight, it takes time to increase your page rank. But as your numbers improve, your site should move up in the search rankings and you should begin to see an increase in the number of people coming to your site through searches.

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