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Irvine, CA (PRWEB) May 5, 2008

Storybids, Inc. today announced the launch of their product placement marketplace where online video content creators can get paid to feature physical products in pre-production user-generated videos, serial mini-dramas, videoblogs and webisodes. Advertisers may use Storybids’ searching capabilities to seek out video creators that meet their demographic criterion such as viewership, subscriptions, and ratings or by genre or age demographic. Video creators looking to fund their independent or professional film projects may now seek out product placement advertising opportunities by targeting specific advertisers that complement the storyline of future content. Storybids also works as a social media marketplace for filmmakers by allowing them to connect with other filmmakers for advice and collaboration on film projects.

Over two years in the making, Founders Joseph Morin and Juan Prado spent considerable time conducting research and development for the most compelling brand entertainment and online video advertising business model. The two have created a complementary means of monetizing user generated and professional video. Storybids secured a Series A round of venture capital financing in August, 2007 from STN Labs of Toronto, Canada and soft launched a beta marketplace in February of 2008. Based on a storyboarding concept where video creators would upload storyboard samples of potential scenes to feature product placement, the website features the capability to accept any form of digital media such as a storyboard, images or video as an example for advertisers to peruse for brand placement opportunities.

A recent research study by Mindshare shows that viewers react negatively to interruptive TV style ads and attempt to skip them whenever possible suggesting that consumers are far more receptive to product placement in online video programming than pre- and post-roll advertising. PQ Media released a study in February, 2007 that showed spending on branded entertainment marketing grew 14.7% to an all time high of $ 22.3 billion in 2007 and is projected to increase by another 13.9% in 2008 to $ 25.41 billion driven by product placement, event sponsorship/marketing, and advergaming/webisodes.

Benefits to the Storybids product placement marketplace include a robust transaction processing engine where video creators may upload media available for in-video advertising inventory that is completely searchable by advertisers and visa-versa where media sellers may search for specific advertisers complementary to their own video brand. Storybids also offers distribution and video analytics measurement by optimizing finalized video for search engines and submitting to several video hosting sites such as YouTube, MySpaceTV, Veoh, AOL Video, Metacafe, DailyMotion and others simultaneously allowing dashboard reporting on the video’s performance via views, comments and ratings aggregated across the various video sites.

Early in the company’s lifecycle the Storybids team had some success in promoting a blogger’s attempt to secure a commercial during Superbowl XLI and created a media frenzy with the MySuperProposal project, the end result being a wedding proposal acceptance viral video that was seen over 6 million times worldwide. CEO Joseph Morin stated, “Given the Storybids team’s strong background in Internet advertising and social media marketing, we are uniquely poised to capture strong market share in this relatively new yet burgeoning business model. We look forward to serving both video creators and brand advertisers with a unique video advertising opportunity.” For more information on Storybids’ unique advertising model please visit the Storybids site.

About Storybids

Storybids, Inc. is a venture capital funded start up based in Irvine, CA focusing on in-video advertisement via product placement in user generated content as well as professionally scripted webisodes. Storybids offers a new way to monetize video by inserting actual product, services or verbal mentions pre-production before a video goes viral. The videos uploaded via content creators may be uploaded to multiple video hosting sites at once and then tracked via analytics for performance via their dashboard. Advertisers may select video content creators in the marketplace via a search tool that tracks views, comments and ratings across multiple video hosting sites. Online at http://www.storybids.com.

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This week marks the premiere of This Week in Marketing with hosts Scott MacDonell and Daniel Granger. They are joined in studio by Brand Affinity Technologies’ Ryan Steelberg. They discuss Google, dMarc, and new marketing strategies. Plus they ask we will care in 12 months about net neutrality, social media, the resurgence of print media, and the frenzy over the web on your TV. In the Does It Sell? segment they look at commercials for Jenny Craig, Oprah’s OWN Network, and the Superbowl Club for Visa. For more information, show notes, and schedules, visit www.thisweekin.com.
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Confrontation between legislators did not violate anti-harassment policy
The county Ways and Means Committee ruled last week that a verbal confrontation between legislators Helen Rose and Vincent Bono did not violate its anti-harassment policy.

Read more on The Evening Times

Biomedical Advanced Research and Development Authority (BARDA) Exercises $4.1 Million Fourth Option on Cleveland …
BUFFALO, NY–(Marketwire – July 29, 2010) – Cleveland BioLabs, Inc. ( NASDAQ : CBLI ) today announced that the Biomedical Advanced Research and Development Authority (BARDA) of the Department of Health and Human Services (DHHS) exercised the $4.1 million fourth milestone-based option on the Company’s existing contract under the Broad Agency Announcement titled, “Therapies for Hematopoietic …

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Brand Neue Corp. to Launch Innovative LED Leasing and Rebate Program; ‘Lease on Light’ Program to Offer Financial …
BENTONVILLE, ARKANSAS–(Marketwire – July 29, 2010) – Brand Neue Corp. (OTCBB:BRNZ) (“Brand Neue” or the “Company”) , as the exclusive North American sales agent and distributor for Luma Vue LED Lighting products and systems (” Luma Vue “), is pleased to announce the launch of an innovative leasing and financial rebate program. Brand Neue’s ‘Lease on Light’ program (“Lease on Light”) is designed …

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SearchRankPros: Search Engine Optimization Company in India improve search engine keyword positioning/ranking using latest techniques & marketing trends in UK, USA. Canada & Australia. SearchRankPros. offers unique methods for obtaining results that clients want. Our search engine placement services include natural optimization, pay-per-click (PPC), Online PR/Link building, and permission-based online marketing, Brand Marketing & Reputation Management. While our clients are a diverse array of businesses and organizations – Our search engine optimization services are just as unique. Different components of search engine marketing solutions made available by numerous marketing companies. The perfect way of these components may mean the Website Ranking in SERPs (Search Engine Result Pages)

Search Rank Professionals understands how to enhance the website ranking on premier search engines, it is essential that the website your search engine optimized. It improves website traffic/hits both quality and volume wise. To get search engine optimization (SEO) services, you need to look for reputed companies offering SEO services. Search Engine Optimization services are among the most cost effective forms of web marketing which can help you attract quality traffic to your site.

Optimize your site to be ranked high by the search engines and you will:

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Search Engine Optimization
There are two methods for search engine marketing or optimizing.

1. On-Page SEO Optimizing: This is most important aspect in SEO to get top ranking in major search engines like Google, Yahoo & MSN. On-page search engine optimization strategy is simply very elementary, and foundational. Onsite optimization consists of meta tags (title, the keywords, the description, h1), Robots crawl revisits, and the contents optimization – search engines read the source code of the page as according to your robots txt, the idea that the keyword emphasized and connotes the automatic assumption is that the web page has as its main premise.

2. Off-Page SEO Optimizing: In off page, hire Search Rank Professionals perform primarily that portion of SEO that is performed outside the realm (such as website and directory submission, forum posting, article writing and posting for promotion, Press Release submission, RSS feeds, classified, book marking and other organic and inorganic optimization. It is generally a creation or proliferation of inbound links that are themselves optimized for the web pages. The web pages are based on keyword and keyword phrases that work tremendously while searching on the web .

Pay-Per-Click Advertising (PPC Campaign Management)
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Other paid search goals include:
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In this some strategies you can implement in your business.

ArticlesFor those who have read my work, you know that articles not only brand you as an expert but are also a way to create quality content for your site, and search engines love content.

If you don’t like writing, or don’t write, you can find quality articles to post on your site. The larger your site, the more likely you will be found in the search engines.

Here are a few article directories you can use:

http://www.ezinearticles.com
http://www.isnare.com
http://www.goarticles.com

Blogs/RSSBlogging is another way to create content for your website, and by using RSS, you can easily distribute your content. Most don’t understand what RSS really is, or how it can most effectively be used to drive traffic to their sites.

Basically, RSS is a form of code that’s very search engine friendly. With RSS feeds, which you can add to your website or blog, you can create content that updates itself. Because of this self updating, the search engines will spider your site more often, raising your rankings.Here are two tools you can use:

http://www.pingoat.com
http://www.pingomatic.com

Press ReleasesPress releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to press release directories. Many of these directories are high traffic.

Here are several sites that accept press releases:

http://www.press-world.com
http://www.free-press-release.com

Search Engine Optimization

Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create back links pointing to your site.

You can use tools like Web CEO, http://www.webceo.com, to help you optimize your pages.

Although submitting the search engines is often unnecessary, since most search engines will spider through to your site from another site, you still need at least one link pointing back to your site so that your site gets spidered.

Free Ebooks and ReportsBy writing and giving away free e-books and reports; you give visitors an incentive to visit your websitehttp://www.ebookdirectory.comhttp://www.ebookpalace.com

Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site.http://www.google.com/adshttp://www.virtual-portals.com

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In today’s dynamic and competitive business environment every company requires significant presence on the web. Every business wants mass publicity that too, fast and at minimal budget. Internet marketing tools are proving very helpful in fulfilling such demands. Amongst the various internet marketing activities, Search Engine Marketing (SEM) is a well appreciated and successful advertising model.

Search Engine Marketing is a set of advertising methods that boost prominence of your website on major search engines and drives quality traffic with greater conversions, thereby increasing Return on Investments. It creates brand awareness online and provides your website a leading position among the competitors. SEM techniques comprise Search Engine Optimisation (SEO), Pay Per Click (PPC), E-mail Marketing, and Paid Inclusion.

1. SEO: A method of refining a website through keyword selection as per business requirement, meta tag formation and implementation, content optimisation, link building and directory submission. It is a time taking process but shows continuous growth in business, if done ethically.

2. PPC: An advertising model that lists your website on search engines and earns you business through clicks. Its main idea is pay more, rank high. It is a fast marketing tactic with flexible campaign pricing options.

3. E-mail marketing: Also termed as permission marketing, promotes your service or product via e-mails. It is a quick, effective and relatively low budgeted way of internet marketing. Target your audience and promote your business through e-mails.

4. Paid inclusion: Also termed as Pay Per Inclusion (PPI) or Pay for Inclusion (PFR), guarantees immediate listing in search engines in return for some fee. It is favoured by both search engines and website owners.

All these Search engine marketing techniques make the business popular amongst the searchers and help to convert them to valuable customers.