Article by Farhan Aslam

Getting listed on Google’s local country variations is very important if you’re selling your products in more than one country. Google’s results differ from country to country and there are four things that you have to do to make sure that Google lists you in the search results for that country.

Why should your website be listed in other Google versions?

Google redirects people from Google.com to the local versions based on the IP address of the visitor.

For example, people from Germany will be redirected from Google.com to Google.de, people from the UK will be redirected to Google.co.uk, etc.

These people won’t see your Google.com listings because Google delivers totally different search results for the same keywords in the local versions. If you want to reach these customers, you must make sure that Google finds your website relevant to that particular country.

How to make sure that Google lists your website in the targeted country

If you want to get listed in Google’s search results for a particular country, there are four things that you have to do:

1. Get a country specific domain name with the right top level domain

If you want to get high rankings on Google.co.uk then you should have a .co.uk domain name. It’s much easier to get listed on Google.co.uk if your website uses the .co.uk top level domain.

2. Get an IP address that is located in the targeted country

If you cannot get a domain name with the right top level domain then try to get an IP address that is located in the targeted country.

If the IP address of your web server is located in Italy then Google will use this as an indicator that you’re targeting the Italian market.

You can use the FlagFox Firefox extension to check the geographic location of a server.

3. Show Google that your website is located in the targeted country

If you target the French market, show your full postal address in the footer of your website if that address is located in France. Also include that address on the “About us” page of your site. That will make it easier to assign your website to that country.

4. Create country specific web page content

If you’re trying to sell something in Denmark, it is obvious that your web page content should be in Danish.

Use the right words on your web pages. For example, write “aubergine” instead of “eggplant” and “biscuit” instead of “cookie” if you want to be listed on Google.co.uk.

If you do the things above, you will dramatically improve your chances of being listed in Google’s results for a particular country.

If you want to be listed for a particular keyword, you have to optimize your web page content and you have to make sure that the right websites link to your site.

Sahiwalians SEO Pakistan is 100% Ethical (White Hat) Search Engines Optimization & Internet Marketing Company based in Pakistan that follows Search Engine Guidelines and Instructions, we don’t go for any SPAM (Black hat SEO Technique) for us and for our Clients.










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Article by Staff Writer

Hundreds of news sites and blogs have published their takes on the tragic events that happened on a world-changing morning five years ago. In the search industry where we spend so much time concentrating on page rank, optimization, and the ever-shifting algorithms that represent the ebb and flow of traffic to many sites, efforts at acknowledging the memories held by people appeared online.

Yahoo’s Publisher Network blog posted an American flag and links to a couple of special sites Yahoo created. The News team collected news reports related to the day in one place.

Another link to a page on Yahoo lists links to five people and their reflections on the memories of the awful day.

Ask.com updated its home page with a background image of the Manhattan skyline. A pair of powerful beams of light shine upward on the site where the World Trade Center stood, and where the Freedom Tower will rise.

Their Remembering September 11th link pulls up search results topped by a Smart Answer listing with more links to information about the day. The appearance of an eBay sponsored link for DVDs and Movies appearing right below the Smart Answer block does detract somewhat from the effect, though.

Google chose a different route for its remembrance. They discussed a film appearing in the Official Google blog today:

A while ago, New York filmmaker Steve Rosenbaum produced 7 Days in September which tells the story of a week — September 11-18, 2001 — with the help of many filmmakers and a multitude of perspectives. As Rosenbaum notes, “Those seven days are full of fear, anger, pain, loss, and a deep sense of community,” adding that 7 Days “isn’t meant to be an answer, but rather a sounding board that may help people to ask deeply personal questions.” We’re honored to share it with you on Google Video.

We will suggest one more resource, because being informed is one way to help cope with the memories. Many sites, especially the political ones, cite the 9/11 Commission report, but few people have read it completely. Why not be one who has?

http://www.submizseo.com/news/2006/09/yahoo-ask-and-google-each-demonstrated-different-ways-to-mark-the-fifth-anniversary-of-the-september-11th-2001-attacks/

David A. UtterStaff WriterPublished: 2006-09-11










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A number of businesses with a strong presence on the web are now looking to broaden their horizons and extend this into other countries all over the world- not just within Europe. However, it’s fair to say that building websites which can serve several countries that speak the same language can be a less than simple task.

In order to make these sites a success, it’s extremely important to make sure that the site is structured properly and that any SEO campaigns have been implemented. Although these may not be the quickest or easiest tasks in the world, you should be able to find an abundance of information online which can be of great help.

Your first task should be to make sure that every website has been tailored to the specific country, and there are various ways of achieving this, including:

Structure of the URL – This includes the structure of the site, utilisation of root domains, sub domains and also sub folders.
Location – This includes the country in which the site is located
Off Page SEO – You should consider any anchor text links which may be specific to a particular country, any directories which you have made submissions to, and any Google Places.
Duplicate Content – This is one of the most vital things which you need to consider, and you need to make changing duplicate content a priority.
GEO Targeting – This involves targeting each of your domains through the use of Google Webmaster Tools.
On Page SEO – There are many things within On Page SEO which need to be taken into account, including meta tags, meta descriptions, alt tags and prices.

If you are a little unsure about any of the above aspects, below are some more in-depth explanations.

This is perhaps the most vital part of multi regional site targeting, as when your site has the right URL structure, it will immediately target the intended region.

Country Specific TLDs – Having a country specific domain is the best course of action here. As an example, a domain named www.explain.ie would target Ireland, and your IP address wouldn’t even have to be in Ireland, as the country has already been specified within the domain. However, you would have to buy every domain, and this could cause costs to really build up.
Sub domains – In the event that you can’t get a TLD, your next course of action would be to generate a sub- domain specifically for each country. Setting up a sub domain is simple, as you already have ownership of the main website. Once the sub domains have been set up, you can then head over to Webmaster Tools and GEO Target domains, and create individual IP addresses for the sites.
Sub folders – Creating sub folders would be your next option, although this could lead to problems, as all of the websites would have an identical IP address, so there could be confusion over the intended target of the folder.

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Below are some of the most important rules which you should follow:

Root domain and IP addresses – The best course of action to take here is to have a unique TLD in each country, along with an IP address in this region.
Sub domain – A sub domain with a unique IP in the country in question would be the next route to take.
Sub domain and UK IP addresses – When obtaining IP address for specific countries isn’t an option, you could opt for unique IPs in just the UK.

In order to enhance your website’s chances of ranking in your target country, you also need to look at some Off Page aspects of SEO…

Submit to Google Places – If your business has offices or bases in the countries which you wish to target, you should make submissions to Google Places.
Local directories – Submitting your sites to business directories in the relevant countries is another very important Off Page SEO task.
Anchor text – Building anchor text links to the sites – which should contain the keyword and location – should be undertaken.

Several search engines have stated that, provided a site’s content has been properly Geo targeted, content will not be flagged up as duplicate. However, you do need to exercise caution with this, and as it can throw up issues it really isn’t recommended.

There’s no doubt that Webmaster Tools can be of major benefit to all site owners, although it can’t do everything for you and you do need to ensure that you know how to use it properly. Whilst Geo targeting does point Google in the right direction regarding your target country, others aspects of search engine optimisation are taken into consideration.

This consists of a number of things which can be altered on the site itself and which can have an impact on Geo targeting.

Content – There’s no doubt that site content can have a huge impact on rankings. To explain this, content written in English would show up in English search results, whereas content written in French would appear within French search results- rather than French and English results appearing together.

However, many webmasters are confused about how content would show in the instance of different countries using the same language- i.e. the UK and Ireland. In these circumstances, a country simply wouldn’t be identified. There are ways in which you can help to counteract this though, including:

Address – Adding the address of your business in the target country to pages on your site can help guide Google in the right direction.
Phone numbers – Like the above, adding a local phone number can also assist Google.
Currency – This is particularly relevant for ecommerce sites, as Google will pick up currency symbols and link them with the relevant country.

These are just some of the main factors which should be implemented by those looking to grow their company through the use of several different domains.

Andrew provides consultation for Just Search UK Ltd, who offer a full suite of internet marketing solutions, tailoring each client’s campaign with bespoke services to meet and exceed the clients requirements and expectations.

By blending the latest search engine optimisation techniques with key marketing strategies, Just Search can focus and develop a client’s online presence. This not only satisfies search engine criteria, but attracts new customers and delivering ROI.

For further details on how to improve your ecommerce efficiency, visit http://www.justsearching.co.uk/

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Please give me a detailed information or related blogs……..

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I was in the library with some friends and we were doing some research for some term papers. We all put in the same search criteria into the yahoo search engine and out of the 6 of us only 2 got the same exact search results (after a couple of tries). What would cause this type of anomaly to happen?
Okay, the same, exact identical criteria, entered in the same time fram of 3 seconds, using pcs that are running windows xp. The destination site has not changed and is accessible by the administrators computer, is a regularly used site that can be viewed by any age group (safe).
Okay, the same, exact identical criteria, entered in the same time fram of 3 seconds, using pcs that are running windows xp. The destination site has not changed and is accessible by the administrators computer, is a regularly used site that can be viewed by any age group (safe).

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SearchRankPros: Search Engine Optimization Company in India improve search engine keyword positioning/ranking using latest techniques & marketing trends in UK, USA. Canada & Australia. SearchRankPros. offers unique methods for obtaining results that clients want. Our search engine placement services include natural optimization, pay-per-click (PPC), Online PR/Link building, and permission-based online marketing, Brand Marketing & Reputation Management. While our clients are a diverse array of businesses and organizations – Our search engine optimization services are just as unique. Different components of search engine marketing solutions made available by numerous marketing companies. The perfect way of these components may mean the Website Ranking in SERPs (Search Engine Result Pages)

Search Rank Professionals understands how to enhance the website ranking on premier search engines, it is essential that the website your search engine optimized. It improves website traffic/hits both quality and volume wise. To get search engine optimization (SEO) services, you need to look for reputed companies offering SEO services. Search Engine Optimization services are among the most cost effective forms of web marketing which can help you attract quality traffic to your site.

Optimize your site to be ranked high by the search engines and you will:

› Attract a steady flow of qualified leads.
› Get Targeted Visitors
› Achieve long-term online visibility.
› Reduce lead acquisition costs.
› Reach businesses that are actively searching for your services and products.
› Offset the rising cost of pay-per-click advertising.
› Reach ad-adverse buyers.

Search Engine Optimization
There are two methods for search engine marketing or optimizing.

1. On-Page SEO Optimizing: This is most important aspect in SEO to get top ranking in major search engines like Google, Yahoo & MSN. On-page search engine optimization strategy is simply very elementary, and foundational. Onsite optimization consists of meta tags (title, the keywords, the description, h1), Robots crawl revisits, and the contents optimization – search engines read the source code of the page as according to your robots txt, the idea that the keyword emphasized and connotes the automatic assumption is that the web page has as its main premise.

2. Off-Page SEO Optimizing: In off page, hire Search Rank Professionals perform primarily that portion of SEO that is performed outside the realm (such as website and directory submission, forum posting, article writing and posting for promotion, Press Release submission, RSS feeds, classified, book marking and other organic and inorganic optimization. It is generally a creation or proliferation of inbound links that are themselves optimized for the web pages. The web pages are based on keyword and keyword phrases that work tremendously while searching on the web .

Pay-Per-Click Advertising (PPC Campaign Management)
Google Adwords, Yahoo! Search Marketing and Microsoft adCenter are the three major PPC engines. SearchRankPros PPC Management Service essentially consists of following salient features. These features will provide comprehensive overview of your PPC campaigns. The most popular Pay Per Click engines are Google Adwords, Yahoo! Search Marketing & Microsoft adCenter.

Pay-Per-Click Management helps manage the business cost and the intricacies of a PPC account. They are based upon the high-end PPC management services customized to specifications and supported by trained analysts to save time, labor and to get better PPC performances.

Other paid search goals include:
Raising Ad & Keyword click through rates (CTR)
Lowering Cost-per-click (CPC)
Preventing irrelevant clicks
Increasing Quality/Index Score
Upping Conversion Rates
Raising Return on ad spend

Get found first! SearchRankPros. – Search Engine Optimization Firm make your website more visible and relevant than your competitors. We provide the strategy and services to move your company to the top of search engine results.

http://www.SearchRankPros.Org – Search Rank Professionals offers professional search engine optimization services like directory submissions, article submission, link building and Social bookmarking services. Search Rank Professional is Offshore SEO Expert Company from India offering SEO Services and Pay per Click Advertising.

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The Basics: How Search Engines Work?

First, let’s look at how crawler-based search engines work (both Google and Yahoo fall in this category). Each search engine has its own automated program called a “web spider” or “web crawler” that crawls the web. The main purpose of the spider is to crawl web pages, read and collect the content, and follow the links (both internal and external). The spider then deposits the information collected into the search engine’s database called the index. When searchers enter a query in the search box of a search engine, the search engine’s job is to find the most relevant results to the query by matching the search query to the information in its index.

What makes or breaks a search engine is how well it answers your question when you perform a search. That’s based on what’s called the search engine algorithm which is basically a bunch of factors that the search engine uses to say “hey is this page RELEVANT or NOT?”. The higher your page ranks for these factors (yes some factors are more important than others) than the higher your page will get displayed in the search engine result pages.

What is SEO  :-

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO service as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. So it needs Search engine professionals.

Why SEO is necessary :-

Building a website without search engine optimization is just like that a car without engine.

It may look beautiful, have all the bells and whistles, and make you proud to know it is yours. But without the engine, without the guts, it will never get you where you want to go. Website optimization is essential to gaining traffic. Without traffic your website is just like that car without a motor. Pretty, maybe. But, chances are you wanted it to function as well.

Search engines are used daily by four out of five internet users. Of adults aged 30-49, 82% are internet users. Of those aged 50-64 70% are internet users. Internet use rises proportionately with education and household income. Your website must be found within the search engine results pages, to be an effective advertising medium for your company. Being found in the search results is absolutely necessary to drive traffic to your website.

80% of all internet users say they stop looking for a site after 30 results. That is typically 3 pages of search engine results pages with 10 results on each page. Eye tracking studies have shown, your best bet is to be ‘above the fold’ or on the top portion of the page, on the left.

It stands to reason that the higher your site is positioned within a search engine or directory, the more you will increase your website traffic. Optimizing your website for higher search engine ranking and strategically planning keyword inclusion is a measurable/traceable method of attracting self-qualified customers. Its importance is critical.

http://www.snvinfotech.com/seo.php

http://www.snvinfotech.com

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Those involved in search engine optimisation should be aware of how duplicate content might affect search engine rankings, it has been suggested.

Essentially, duplicate content is when two or more websites have the same content – not just the same subject or headers but the exact same content, word for word, reports the blog Search Engine Watch.

This may happen for several reasons, says Ron Jones, board member at Search Engine Marketing Professional Organisation (SEMPO) – a non-profit professional association working worldwide to increase awareness and promote the value of search engine marketing worldwide.

Another site or blog may have picked up an article and re-posted it, or you might have multiple sites with different domains but similar content.

However, search engines tend to filter out any duplicate content and choose one based on certain criteria. And the one that gets picked might not be yours.

To deal with the situation, Mr Jones recommends using a canonical tag, otherwise known as an authoritative page among a group of pages that have similar content.

Many have debated the benefit of spending time in developing titles for website pages as an essential part of a search engine optimisation strategy. Most SEO agencies prefer focusing on the more talked about optimisation tactics such as content and link building which if done correctly don’t bother with other finer aspects of optimisation.

Page titles are essential form a number of different perspectives. Having a relevant page title for a website is good practice and conforms to SEO best practice guidelines. It gives your website an edge over companies that might be higher up the rank that your website or have poor titles and also improves the relevancy of a page in the eyes of the search engine hence impacting its rankings through search engine optimisation. Another important role of the title is that they are stored in browser history lists, and the browsers label the pages by using the web page titles. When a user wants to visit a page again, the web page with a descriptive title will be really easy for them to find. In addition, RSS generators and content management systems create headlines by using web page titles.

Research shows that some of the most successful business online have authoritative positions through search engine optimisation along with well optimised titles.

When writing titles they should be short and compelling but at the same time contain the relevant keywords in a coherent fashion. This will assist in improving click through from potential customers along with maximizing the output of the search engine optimisation campaign. By writing a non-descriptive or teaser type title, you will not be able to evoke the interest of the user. A good web page title will summarize the content on the web page and make it easy for the user to identify what you are offering.

If your web page titles have relevant keywords in the beginning of the sentence and are written in a concise and clear manner, the benefits will come. However adding keywords is important, but remember not to stuff all the keywords in the title as keyword spam will only repel visitors as well as search engine spiders.

Mediarun is a full service SEO Company specialising in performance based Search Engine Optimisation (SEO) solutions, Search Engine Marketing, Social Media Optimisation (SMO) and pay per click management (PPC). We have also pioneered Universal Search and achieved excellent results for our clients on Google Products, Maps and Images.

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Though there are many different theories out there regarding what makes the best SEO technique, when it comes to some issues that will work against your SEO efforts, there are some issues where everyone agrees. Among these, the most prominent are:

· Not having a web page title

· Using too many graphics, images, or flash animation on a given web page

· Having a menu system that is prohibitively complex

It is extremely important that every web page on your site has a title. Without providing a

descriptive title that is search engine optimization with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away. Consider it the equivalent to owning a store without a sign and with blackened windows.

To make sure that you’re doing your best on that level, make certain that each web page on your

site has its own unique title that is specific to its content. Try to make sure that it includes the

primary keyword for that page, to ensure proper SEO for search engine spiders.

By using too many graphics, images, or flash animation, you may be pleasing the eye, but search engine spiders won’t see it the same way. Search engines focus on the text content of your

website. Their spiders crawl through your site looking for text, keywords, and other indications

of purpose.

They cannot, however, understand images or flash animations, nor will they ever understand their appeal. Therefore, though images are great ways to add appeal to your visitor’s adding too much to any given web page, you’re decreasing the value of your search engine optimization.

To reduce this problem, try to create a balance on your page where the text content is given the true priority, and images, graphics, and flash animations are only a compliment, not a focus for the page. You can also help your website by adding alt tags to each of your images so that you are providing the search engine spiders with a bit of text, even when it’s an image that

actually shows up on the page.

The menu system of your website is the key to being able to properly navigate around it. Search engine spiders are typically considered to be relatively basic programs and struggle with anything but the most primitive menu systems.

For example, if your menu involves JavaScript or a Java applet, the search engine spider will not be able to recognize any of the features, and will not be capable of properly navigating the site. Certainly, these can be very appealing to people, but search engine spiders don’t have the same ability to interpret the features of a website as people do.

For proper search engine optimization, a simple textual link is your best option as it is the

easiest for a search engine spider to understand. It makes your site much more likely to be seen in full by the spider, and therefore receive the best indexing and ranking results.

Furthermore, the majority of the time, an extremely complicated menu system can quickly be replicated and implemented using textual links and CSS. This will make an enormous difference in your SEO results, and will be welcomed by all of your visitors who are still using dial-up and other slow connections.

If you must use a complex menu or site navigation system, then make sure that you at least

provide a site map that is readily available via a text link from the home page. This site map

should use text to clearly link to every one of the other pages of your web site. This way, even if a spider is unable to use your regular menu system, it will be able to reach all of the pages by way of the site map.

Refraining from working against your own SEO efforts due to simple errors, and will enjoy

much larger amounts of traffic to your website.

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Jack has committed to providing relatively basic SEO Information. Please view SEO Resources to learn how to receive a free e-book and explore the 500 Dollar Internet Marketing Industry.

Regards…

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