If you are a serious business website owner, chances are you are constantly on the lookout for ethical means to promote your website to your target market. Chances are also good that you probably read somewhere or heard from someone that your most practical promotion solution is to trust your business to a search engine optimization company. The processes of promoting your site and increase your online visibility is called Search Engine Optimization or SEO. If you are familiar with the term but do not have the expertise to properly implement SEO for your website, then you might want to consider hiring a to do that work for you.
What is a Search Engine Optimization company? It is an organization whose objective is to provide the necessary tools and expertise to optimize your website towards the goal of securing for you a first or second page ranking in the search engine’s list of keyword-responsive sites. A Search Engine Optimization company’s role is that of an influencer, i.e., the strategies it employs for your website are geared towards influencing the search engine’s “spiderbot” to give it a high relevance rating which, in turn, influences its ranking. A Search Engine Optimization company’s indirect role is also to influence the surfer to visit your website but is not responsible for what happens to the visit.
There are many Search Engine Optimization companies that have hung their virtual shingle in cyberspace, with many more sprouting up each and every day. With so many choices available, it is important that you are guided in selecting the right Search Engine Optimization company that best suits your requirements and budget. Here are a few tips in selecting that Search Engine Optimization company:
• Always Go for Reputation and Experience
This is pretty much a common sense tip. When you are headed for the unknown, it always makes sense to go with a guide who knows what you don’t. A Search Engine Optimization company that has years of experience as an organization and has people working for it with years of individual experience is normally a good choice. Experience, however, is just one half of this selection criterion, the other half being REPUTATION. A Search Engine Optimization company may have the experience, but if it has a track record of unethical or even illegal SEO activity, then the experience counts for nothing.
• Avoid SEO companies that Spam
A Search Engine Optimization company that sends spam email to promote itself is not a good Search Engine Optimization company and will get your site banned costing you more that it will ever benefit from.
• A company that hides everything, has something to hide
Beware of the Search Engine Optimization company that has a “black box” solution for everything that ails your website, i.e., you don’t need to know how it works; you just pay. In all likelihood, what this type of Search Engine Optimization company is hiding from you is, at best, unethical, or at worst, illegal. It is very important for you to understand what is going to be done with your website (in lay man’s terms) because, at the end of the day, it IS your website and you will have to live with whatever the Search Engine Optimization company does to it.
• Go Window Shopping
Like with every important purchase decision you make, you must check out more than one Search Engine Optimization company before you make a decision. Ask for a list of the websites they claim to have worked on, and do your own research. Also, ask each Search Engine Optimization company you are considering about what they think of the other candidates in your list. Be wary if they launch into a negative marketing pitch about their competition. A really good Search Engine Optimization company will rarely badmouth a competitor. Even if the competitor is really bad, the worst that a good Search Engine Optimization company will do is objectively point out their strengths and weaknesses.
• Go with the Clear Deal
A good Search Engine Optimization company will always be very clear any work proposal it makes. It clearly spells out the terms of reference, timelines, commercial aspects, guarantees, penalties, any other items that it and you may find relevant towards meeting your expectations. That way, you know what you are getting into and what (and what not) to expect.
These are but a few tips on how to select the expert that will take care of optimizing your website for you. Approach a like you would any other company that you are considering to handle some work for you, and you are covered.
Moe Tamani is a expert with a leading US based firm.
Michael Rotkin Owner of 10 Internet Marketing Search Engine Optimization
Santa Monica, California – Michael Rotkin Owner of 10 Internet Marketing Search Engine Optimization Firms in 3 countries, just Acquired the oldest Santa Monica Seo Agency, for a undisclosed amount of cash and a domain trade.
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Four Clients Rise Up to Top Search Engine Optimization Results with Cybertegic’s SEO Services
Search Engine Optimization and Internet Marketing Services Company Cybertegic, through its remarkable search engine optimization efforts, has been continuously placing clients at the top of search engine results. Through the first quarter of this year, Cybertegic has successfully placed four more of its clients at the top of SEO results on specific keywords related to each industry.
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SEO Tips – Free Advice on Search Engine Optimization Expands
Fremont, CA – The JM Internet Group, a leader in providing Search Engine Optimization SEO courses online, has announced that its popular ‘SEO Tips’ Question and Answer forum continues its rapid expansion.As part of their Top Ten Free SEO Tools Webinar and Online SEO Training , the JM Internet Group launched their SEO Tips Forum in March. Participants in the free SEO online seminar…
Whether it’s a corporate blog, a news-type blog, or even a personal blog, optimizing your blog for the search engines is a must. There are some simple changes that you can make to WordPress and Moveable Type that will make your blog more search engine friendly and make the search engines beg for more (more post and content, that is!).
Optimizing a blog is just like optimizing any other website. The content and pages (posts) must be unique, they must be search engine friendly, and it needs links from other websites. If it’s a new blog, then you first need to make sure the blog software you’re using is set up so that it takes advantage of all of the possible optimization features. Then, announce it to the world, work on getting some links to it, and start making posts.
WordPress Optimization
If you’re using WordPress for your blog software, it’s important to make sure that your site is search engine friendly, meaning that it can easily be spidered by the search engine spiders. Just like optimizing a website, it’s important to have good title tags and meta tags. Keep in mind that blog software usually uses the title of your post as the title tag, so include keywords in your titles as much as possible. It’s important to set up your blog’s software so that the URLs don’t contain a lot of variables. Instead, use URLs that include the post title or post name in them. For example, if you’re using WordPress you’ll need to set the permalinks so that it uses %postname% in the URL. You can also set up a specific category for the post archives, and you might consider using a keyword that’s related to your blog instead of the default, which is typically the word “archive”. Fintan Darragh of www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles–and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”.
There are several other places where you can get specific tips about setting up WordPress in a search engine friendly manner, including: * SEO at Aleeya Dot Net – http://www.aleeya.net/category/WordPress/seo/ * The Best WordPress SEO Possible – http://WordPress.org/support/topic/49168 * Search Engine Optimization for WordPress – http://codex.WordPress.org/Search_Engine_Optimization_for_WordPress * Search Engine Optimization for Blogs – http://www.blog-maniac.com/blog-seo.htm * DYI Search Engine Optimization – http://lorelle.WordPress.com/2006/01/15/dyi-search-engine-optimization/ One of the best tutorials out there is one called “DYI Search Engine Optimization” by Lorelle VanFossen. Specifically, Lorelle (lorelle.WordPress.com) has some great tips, including how to optimize your code, develop strong intrasite links, write with strong keyword usage, use categories and tags, and how to use ping services. Lorelle says that “the goal is to help search engine crawlers move through your website collecting information to be stored in the search engine’s database. The key to your blog’s data making it successfully into a search engine’s database is to: 1) Make sure there are no road blocks in the path of a search engine crawler. 2) Make sure the crawler can move through your blog, examining all your web pages. 3) Provide adequate keywords and key phrases which clearly help categorize your content. 4) Provide clearly labeled tags and categories recognized by tagging service crawlers and many search engines today. 5) Take advantage of pinging services.” There are several WordPress Plugins available that will help you take advantage of internal linking (like the Related Posts Plugin) which will link to other posts in your blog that are on the same topic.
Other plugins that might be helpful are plugins that automatically generate a Google Sitemap file as well as plugins that help you categorize the site such as the WordPress Subdomain Plugin (http://www.webguerrilla.com/WordPress-subdomain-plugin/).
Movable Type Optimization If you’re using Movable Type for your blog software, then it’s also important to make sure that your site is search engine friendly and can be spidered by the search engine spiders. Just like optimizing a website, it’s important to have good title tags and meta tags. Keep in mind that blog software usually uses the title of your post as the title tag, so include keywords in your titles as much as possible. Miles Evans (http://www.webpronews.com/expertarticles/expertarticles/wpn-62-20060310Movable TypeSEO.html) says that “Movable Type is optimized quite well out of the box, but there are a few quick tricks to easily providing the spiders with some dynamic content.” He goes on to say that you need to optimize your template. “For my main home page and category index pages I hardcode most of my meta data. Your meta tags will be at the top of the template within the tag. You can get fancy on your index pages but I cannot really see why. Optimize these two templates by hand for whatever keywords you are targeting site wide.” Mr. Evans also has another article titled, “Best Movable Type Plugins” (http://www.webpronews.com/expertarticles/expertarticles/wpn-62-20060310BestMovable TypePlugins.html) that talks about his favorite plugins that help him get great search engine rankings. His favorite Movable Type Plugins for SEO are Dashify, MTPaginate, MT Blogroll, MT InlineEditor, MT-Textile, BigPAPI, as well as Ajaxify (a set of plugins that adds several ajax/javascript widgets into the Movable Type interface), CheckLinks, FormatList v1.0, and Better File Uploader for uploading files. Nicholas Carvan (http://www.nicholascaravan.com) has a great article about Movable Type optimization called “Optimizing your Movable Type blog for Google” (http://www.nicholascarvan.com/blog/optimizing_your_Movable Type_blog_for_google.html). In it he talks about PageRank (and how it relates to your internal linking on your blog), having keywords in your URL (which is important for all blog optimization) and blogrolling. He defines the term blogrolling very well, saying, “Blogrolling: Inbound links are gold, but in Google’s eyes, not all links are equal. In particular, Google isn’t wild about links contained within JavaScript – apparently they can index them, but that doesn’t mean they always want to.”
Once you’ve set up and configured your blog’s software, it’s important to make sure that you leave it alone—if you change your page URLs then any links that you’ve received from other bloggers may not be valid anymore. If you need to change your site’s structure (perhaps you’ve been blogging already and wish to use the tips from this article to optimize your blog), then you might want to take a look at the Objection Redirection WordPress Plugin(http://WordPress-plugins.biggnuts.com/objection-redirection-WordPress-plugin/) if you’re using WordPress. The Objection Redirection Plugin gives you a simple interface to redirect users (and search engine bots) to the proper page, especially if you’ve changed your site’s structure.
Start Blogging The best thing you can do is to start blogging. Go ahead and post to your heart’s content and write, write, write about your topic. The more content you can provide the better—and it seems as if adding content on a regular basis really helps, as well. Feel free to link out to other blog posts that are related to the topic you’re writing about. For example, before you publish a post, go on over to your favorite blog search engine and find another recent post on the same subject—and link to the post. Linking out to other bloggers will get their attention, and hopefully they’ll end up linking to you as well. If other bloggers have trackbacks turned on then their blog will link back to your post. Some trackbacks are moderated, so it might take some time before your link shows up on the other blog. And some bloggers have trackbacks turned off, so a link back to your site might take some manual intervention. Categorize your posts as much as possible, and feel free to add categories as you blog—it will help the internal linking structure of your site, and help the search engines and users find on-topic posts.
Promoting Your Blog Whenever you make a post in your blog, your blog software will attempt to ping certain sites to let them know that you just updated your blog. There are many blog ping services out there, including Ping-O-Matic and Pingoat. Your blog software can be configured to ping sites automatically, and I’ve posted a list for WordPress of ping services on by blog (http://www.corporatewebsitemarketing.info/cwm/WordPress-ping-list). If your blog is new or you would like to get some more links, you can submit your blog to blog directories as well as other sites that will list your blog (don’t forget to submit to DMOZ.org, Yahoo! Directory, and the Best of the Web Blog Directory). About.com has a great article about promoting a blog (http://weblogs.about.com/cs/blogpromotions/a/promoteblog.htm) and even Biz Stone has great tutorial about promoting your blog (http://help.blogger.com/bin/answer.py?answer=1060). Lastly, don’t forget to turn on your blog’s RSS feed. And if you’re looking to promote your RSS feed, try searching your favorite search engine for “promote rss” to find a lot of good tutorials.
Promoting your blog is just like promoting a website—you need good spiderable content, links to your content, and you need to set up your blog software to take advantage of all the great features. There are also plugins that will help make blogging easier for all of us.
Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading , social media marketing, and web design firm based in the Dallas, Texas area.
Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That’s what this video provides, in three minutes. It’s part of the many resources provided by Search Engine Land’s “What Is SEO” page searchengineland.com & the video was created with Common Craft, which has many other great, short explainer videos like this at www.commoncraft.com Video Rating: 4 / 5
Several things have evolved in the web subsequently; the strategies, the technologies, the gamers. Oh so different.But with a current networking event I had been very astonished to listen to an old story again: “…my SEO guy posseses an insider in the search engines supplying him Secret tips about how to get me to the top!”… Easily only stood a dollar for each time I been told that tale.To assist non-technical people stay away from this and a lot of other Search engine optimization magical stories, I made a decision to share some present techniques about On-Page/Off-Page SEO methods, starting with:10 On-Page Search engine marketing tipsOn-Page SEO truly starts in the design and progression of your online site:Provide quick and crystal clear titles for each and every one of your web pages, accurately describing the page’s content. Don’t duplicate the same title in 2 pages.Make use of the description Meta Tags. Google would use the description Meta data as clips for the pages. Write a ‘descriptive’ concept that could inform the person regarding the subject of your respective site.Structure your website to offer readable Urls. This not just helps the major search engines yet it’s user-friendly. You need to use: mysite.com/folders/desc_23.html (bad) Or you may use: mysite.com/services/pressure-washing.html (right!)Use meaningful “anchor text” and superbly recognize them as links. You may use: click this link > (wrong) Or you are able to use: Our Tiling Services > (right!)Reap the benefits of Proceeding tags to supply structure for your content. H1, H2, H3, will tell the research agents furthermore crucial in your site.You could make your images search results warm and friendly utilizing the “alt” attribute. Provide a clear, detailed “option” text for the images.Use text-based navigation, this will make possible for search engines like yahoo to crawl and realize your site. Avoid course-plotting with Flash or JavaScript since a few devices might not tackle all these correctly.Add a sitemap; an HTML site map listing your website in classes. An XML version of your site map also helps the search engines to discover your website.Offering clean, on topic and helpful content material in your audience not only keeps your site interesting, search engines like google love new, applicable ideas.Stay clear of landing pages. Once popular, splash landing pages -often with flash animation- were chosen as a energetic summary of an online site. Splash pages have become considered non-user-friendly. And for SEO, you might be literally placing barrier involving the search engines like yahoo as well as your main website page, where all your related, fresh content is; not forgetting the links that will assist to crawl all of your pages.A number of other tings can be carried out to further improve your chances of a great position, but this list provides something to function on and supervise as i post more tips.Like a very last notice, Google has effective information -available to everyone- on Search Engine Optimization and excellent webmaster tools and applications to help with the continuous task of keeping your website in top shape. SEO information is not solution… just Google it!
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SEO or Search Engine Optimization is the process of optimizing your website to ensure that it ranks highly on search engines, this obviously gives you greater exposure to more traffic and ultimately will lead to more visits to your website. There is no secret technique to get on the first page, the same fundamentals apply today just as they did in previous years, good keyword research, onsite SEO, fast loading, quality link building, and unique content.
SEO has two major factors to consider: On Page SEO and off Page SEO.In On Page SEO the content of the website is most important and it should be quality assured and original. Always write unique and original content for your website. If you are not efficient in content writing then hire somebody who is. Keywords are extremely important as well, ideally your domain name should be relevant and include a keyword or keyphrase. If possible make sure that you include keywords in your individual page titles and on every page (ideally in the first and last sentence). Understand that you must not simply stuff in as many keywords as you can, the content needs to remain relevant and make sense. Videos, particularly those from Youtube sit very favourably with search engines, particularly Google. (After all Google own Youtube.) You should have at least one relevant video, ideally on your home page.
Off Page SEO takes a long time to complete and it is an ongoing process. Perhaps the most important off page factor is acquiring back links for the website. As with the keywords the links must be relevant and to reputable sites that the search engines view favorably. If your site has thousands of links to poor quality sites just for the sake of it, this will count against you. As Google always says, write for visitors not for the search engines. Submit the website in search engine friendly directories, social bookmarking, classified ads submissions, submitting websites in engines, article submissions etc. etc. Something to definitely stay away from is buying links through link market sites. These domains have a bad record with search engines and have been penalized seeing as their services are seen as a threat to Google’s policy about natural, relevant inbound links. Link building: One direction links have a stronger SEO value because they are considered more natural. Acquiring one gateway website links to your blog from pages which display relevant text and also have extreme specific webpage rank are certain to give you a boost in search engine rankings.
You have to get involved with social sites and the various methods that make it quicker to share. Place icons, or utilize plugins, offering links for sharing to Facebook, Youtube and also Twitter. Create Facebook, Youtube and Twitter pages that link directly to your site. Social networking has now become a major factor in SEO.
Search engine optimization these days is very challenging. There’s a lot of competition to consider and you have to also be more prepared when it comes to changing your content. Good content is the foundation of good SEO. You might use the right keywords. You may follow the correct keyword density. But if you end up making irrelevant, awkward content, you just might have readers slowly pulling away from your site. Make sure that what you write is not just good but also highly relevant among your audience. Keep it simple and understandable as well. These are clearly just the basics, good SEO is a science in itself and it takes time, so be patient and keep at it, the benefits of a highly ranking website are obvious and well worth the extra effort.
A fantastic tool I use to take all the guesswork out of it. (Seopressor basically guides you step by step, analyses your website, and tells you what key components of your SEO strategy are missing.): http://jimmywiv.seopressor.hop.clickbank.net
James Withey is an internet marketing consultant who specializes in coaching others to success. Although he is relatively new to the Internet marketing industry, he is already proving that he has the tools to be successful.Find out more about James at:
With an ever increasing number of small businesses coming online, it is the proactive ones that succeed. While any individual or business can have a website up in no time, getting traffic to those sites is a whole different ballgame.
Internet marketing expert James Schramko explains: ?Search engine optimization, or SEO, is absolutely vital for the success of an online business. You can have the most impressive website ever created, but if the search engines don?t see it as valuable – or see it at all – then neither will your prospects find it.?
The cost of engaging SEO experts has, in the past, been prohibitive to small to medium online business. Especially in tough economic times, it is understandable that what might be perceived as an unnecessary expense could drop off a businesses priority list.
SEO Partner
To meet the growing need for expert search optimization services, in 2010 Schramko created a done-for-you SEO service, SEO Partner, which has delivered huge returns for his clients. For 2011 however, he has introduced two new options within its range – an Epic Package for those who want to bring out the big guns, and a Starter Package for those new to, and as yet unsure of, the whole outsourcing experience.
SEO Partner Starter Package
The SEO Partner Starter Package includes the basic essentials of a quality traffic-generating programme, including article marketing, backlinks, social bookmarking, and a dynamic interlinked network of web 2.0 pages and mini blogs.
Once a brief has been completed, the expert SEO company team members go to work, implementing a combination of strategic processes that are proven to succeed.
?It is an ideal way to get a taste of what a top-level, professional, SEO Service can deliver? explained Mr Schramko.
The team also delivers a report every month so users can track web 2.0 posts and rankings.
Full details of the SEO Partner Starter Package is available at SEO Partner.
About James Schramko
James Schramko is a Sydney based Internet Marketer who fired his boss in May 2008. Since then his internet marketing business has grown exponentially. James has not just mastered the essential skills you need to be a success on the internet, but he is applying them in innovative ways that have skyrocketed him to international renown.
James continues to developed his suite information products and automated profit systems that are in demand by the top internet marketers around the world (they now call him for advice!). In so doing he indulges his passion for product development and innovation, and mentoring students in high-level and ethical internet marketing.
About SEO Partner
SEO Partner is a division of James Schramko?s SuperFastBusiness. After testing several supply sources on many blogs and websites James teamed up with a high performance team in India to develop the very best done-for-you SEO service on the planet.
Its products can encompass article, video, press release and social media marketing, along with other high level linking strategies designed to improve the search engine rankings of small and large businesses. SEO Partner now has five specially assembled packages from which to choose.
www.gsinc.co.uk Why is the Google site command useful and how do you use it? Find out more in the this search engine optimization (SEO) tutorial by Gareth Davies of GSINC Ltd. For more SEO, Link Building and ECommerce tips visit www.gsinc.co.uk
Before going into what a does, let us first define what “search engine optimization” or SEO is. In “brick-and-mortar” terms, SEO may be compared to placing an advertisement in a medium that caters largely to a particular market segment, e.g., medical journals, fashion magazines, adult cable channels, etc. so that there is a high probability that whatever products or services you offer is what that particular viewing, reading, or listening market segment needs. The “agent” for this type of advertising is the advertising or marketing firm which, when related to cyberspace is the Search Engine Optimization firm.
SEO is the set of activities and strategies implemented (either by yourself or through a Search Engine Optimization firm) that influences a search engine’s “spiderbot” to give your website a high relevance rating which translates into a high ranking in the list of keyword relevant websites. Since it is a targeted approach, the success rate of an SEO strategy (measured in terms of average business per visitor also known as conversion rate) that a Search Engine Optimization firm implements should be higher than, say, online advertising (which may attract more visitors but will include a big share of “just looking” hits, thus resulting to a lower average business per visitor). This ultimately results to lower cost per sale since the resources required to service the visits (which will go down in terms of quantity but increase in terms of quality) goes down.
What does a Search Engine Optimization firm do in order to achieve its objective of ethically optimizing your website? One Search Engine Optimization firm may apply a different set of SEO strategies versus another Search Engine Optimization firm, but they both focus on one aspect: the search engine keyword or keywords. Essentially, the keyword is the major rating criterion of a relevance rating; i.e., how often it appears in the website or content. Although more sophisticated discernment algorithms are being implemented by the search engine’s “spiderbot” to weed out unethical practices (e.g., embedding keywords in articles or content that do not have any logical connection), the keyword density still the key.
Some of the strategies that a Search Engine Optimization firm employs are as follows:
• Keyword Rich Domain Names
This is the most “no brainer” strategy that a Search Engine Optimization firm could employ, yet is one of the most difficult to implement. The proposition of this strategy is that the best way to get a high ranking for a keyword relevant site is to embed the keyword into the domain name. For example, www.recipes.com will obviously get top ranking when the keyword “recipes” is used in the search box (as a side note, if you are looking for recipes, you might even just skip the search engine altogether and instinctively enter www.recipes.com). The problem with this strategy, of course, is that these domain names are probably owned by someone else already, in which case, the Search Engine Optimization firm could embed the keyword in a longer domain name like, e.g., www.mothers-recipes.com or www.home-cooked-meal-recipes.com, which, when combined with other SEO strategies could potentially even outrank www.recipes.com.
• Content Optimization
In this strategy, the Search Engine Optimization firm ensures that the content is ethically filled with all the relevant keywords to which the website is responsive to. This is accomplished by framing the advertising copy around the keyword and making it appear as many times as relevancy allows, including the keywords in the text articles, etc. The Search Engine Optimization firm has several ways of determining the possible relevance rank of your website based on the level of content optimization.
• Meta-Tag Optimization
All websites use HTML in several parts of the website’s program. In the body of the HTML program are areas that the programmer uses, among other things, for remarks (e.g., to remind him what the code is all about). The content of these areas (called meta-tags) do not have an impact on how the website looks but is “crawled through” by the search engine’s “spiderbot” all the same. Because these meta-tags play a factor in the website’s relevance, a Search Engine Optimization firm will normally embed as many keywords as ethically allowed to into them.
In selecting the Search Engine Optimization firm that you will use to optimize your website, be sure to put a heavy premium on its experience and reputation. Also, avoid a Search Engine Optimization firm that engages in unethical (and illegal) practices just to increase the number of visitors to your sites. Avoid a Search Engine Optimization firm that is vague about how it is going to optimize your website. If it has nothing to hide, then it should be transparent as to what it is supposed to do. If you heard about a Search Engine Optimization firm through spam mail, do not even consider it. If the Search Engine Optimization firm charges you a low price without any clear specifics as to what it will do, walk away. Finally, make sure to canvass your requirements before selecting the you will use.
Moe Tamani is a expert with a leading US based firm.
