SEO Roadmap & Strategy: Getting Aligned With Product Development SEO roadmaps are very important for an in-house SEO. They are the basis for task prioritization, seeing how things fit into the grand scheme, and they give you a broad understanding of which projects you want to push.
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Simple Rules to Guide You in Searching for a Miami SEO Company Finding the right Miami SEO company is never always easy. Especially if you’re a first-timer, you will some challenges insurmountable without the help of prior experience. Fortunately, there are ways to make your search relatively easier.
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Build Links Locally: Strategies to Improve Local SEO Optimization for local listings is an important way to attract business for many companies and organizations that are jumping online these days. There are plenty of blog posts outlining how to optimize your listings in the local search engines and with your chamber of commerce, but where can you turn to [...] Check out the SEO Tools guide at Search Engine Journal . Build Links Locally …
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Although the profit margin on the product or service offered is a large factor, tests have proved that the first ad position on the first page is, generally, not the most profitable. Yes, it gets the most clicks, but it’s often a spontaneous action by the surfer before studying the ad. Sometimes the surfer is merely browsing the subject and is not ready to buy (commonly known as “tyre-kickers”).
Tests show that the further down the page an ad is, or, occasionally, even on the second page, the greater is its conversion rate. The surfer has taken the time to read the ad carefully because he is ready to buy. Furthermore, the clicks are fewer; so, your overall pay-per-click bill is less than for a higher-positioned ad. The downside is that the click-through rate (CTR) of the lower-positioned ads is lower, which affects your Quality Score adversely and raises your cost per click.
A happy medium is to aim for positions 4 to 6 on Google’s first page. (You can use the “Show Estimated Ad Position” and “Estimated Avg CPC” columns in the on-line Google AdWords Keyword Tool to determine the cost-per-click to bid for each of of your exact match keyword phrases, and then you can set those bids accordingly. These figures can, however, be notoriously inaccurate. Always check your keyword phrases’ positions afterwards in the ‘Avg Pos’ column on the Ad Group’s ‘Keywords’ index tab or by testing with a search on the main keyword phrases.)
You can specify different maximum bid amounts for these various types of advertising. Because the quality of their traffic tends to be lower, bids for the Content Network (“entire network” option) and Search Network (Search Partners) (see Tactics > Search Network) should be kept lower and be more tightly controlled than those for Google Search traffic and the Content Network (“Placement ads” option). In the early stages of a new Google AdWords campaign, it is advisable to go with only Google Search traffic and switch other options off, to help you to control costs. Once you’ve discovered the keywords that produce the highest return on investment (ROI), you can enable other options for those keywords to see what results they produce.
If you find that a Google Search traffic campaign is too competitive, don’t just abandon Google AdWords altogether; try a Content Network Placement ad (see Tactics > Placement Ads), bidding either CPC or CPM (q.v.).
Testing and Tracking
Ad Variations
Despite what you may think of your copywriting prowess, you will not write the perfect ad at the first attempt. You may need ten attempts before you find the best formula. Although you may hazard a reasonable guess at the advertisement text that would attract visitors, the ONLY way to KNOW what ad text achieves the highest click-through rate (CTR) is split-test two ads simultaneously.
Although changing just a single word can make a difference, do not split-test two ads that resemble each other that closely; Split-test two radically different ads. (Switch off Google’s option to show the better-performing ad more often than the other, as that would distort the test results.) After between 20 and 50 clicks it should become apparent which of the two ads is out-performing the other. Then replace the inferior ad with another and split-test again. Repeat this process again and again, each time reducing the textual differences between the two ads until you arrive at the one that performs best of all.
To track the click-through rate (CTR) of your ads, go to your Google AdWords campaign web page, click on the Campaign name; click on the Ad Group name; click the ‘Ad Variations’ index tab; check the ‘CTR’ column.
Always keep all the Ad Variations that you create, to check that you don’t repeat any inadvertently.
Landing Pages
Split-test your landing pages in a similar way, to discover which style, layout, text, call to action, etc. achieves the highest conversion rate. To track the conversion rates of your web pages for various keywords, go to your Google AdWords campaign web page and click on the ‘Conversion Tracking’ item on the ‘Campaign Management’ index tab.
Always save all the landing pages that you create, to check that you don’t repeat any inadvertently.
Keywords
After a new campaign has been running for about a month, check the click-through rate (CTR) of all the keyword phrases in each Ad Group on its ‘Keywords’ index tab. Click the ‘CTR’ column header to sort the keyword phrases, mark the checkbox of all keyword phrases with a CTR of less than 0.5% and either ‘Pause’ or ‘Delete’ them. (If you have many keywords, it’d probably be quicker to do this in your specialist AdWords software tool and upload the keyword list to your Google AdWords campaign again.)
0.5% is considered the benchmark of a poorly performing keyword. Such keywords cause your ad to be displayed but, for some reason, the people using the keyword in their search terms don’t connect it mentally with your ad, and don’t click on it. If several keywords have a low click-through rate (CTR), the overall click-through rate (CTR) of your whole Ad Group is reduced and its Quality Score will be affected adversely. Eventually, this Ad Group’s lower Quality Score will also affect the Quality Score of your entire Google AdWords campaign.
This check should be performed weekly thereafter.
If you really want to use those poorly performing keywords, remove them from the Ad Group and create a new Ad Group for them, or even a new campaign, so that they don’t affect your overall Quality Score.
The Bottom Line
Great importance is attached to the click-through rate (CTR), but, to put it in perspective, it is only a means to an end. A high click-through rate (CTR) does not make you a millionaire in itself; It’s revenue that counts. Your revenue is determined by the successful interaction between keywords, Ad Variation and landing page, all three working in harmony together.
Maximum CPC Bid
Don’t be afraid to bid higher than necessary for keywords in a new Google AdWords campaign during the first few days. This will establish your campaign with Google and, as your click-through rate (CTR) rises, your maximum CPC bid amount to achieve the same ad position will fall dramatically. Then you lower your bids and check again the next day. Repeat this process until your bids are minimized. You do this for all the keyword phrases in the Ad Group. If there are too many keywords to deal with manually, invest in specialist software to calculate the bids for you.
CPC or CPM?
Google ‘Content Network’ advertising (see Tactics > Content Network) gives you the option to specify your keywords’ maximum bids as cost-per-click (CPC) or cost-per-thousand-impressions (CPM) (“M” is the Roman numeral for 1,000, “mille” in Latin). CPM can be useful if the Quality Score is low or the cost per click (CPC) is high. If you opt to pay for impressions rather than for clicks, Google couldn’t care less about Quality Score or click-through rate (CTR) or even relevance; You simply pay each time your ad appears. Of course, it’s still in your interest to ensure that you follow the advice about relevance already given.
It’s your responsibility to track the performance of your CPM ads, because Google doesn’t do it for you. Obviously, you won’t want to keep paying for ads that don’t convert. Moreover, you’ll still have to bid high enough to get your ad to be displayed in the desired position within an ad unit on an AdSense publisher’s web page, or even at all, and that cost could be quite high on a good-quality, popular web site that you choose for a ‘Placement’ ad (see Tactics > Placement Ads).
Keywords
Unless you have a six-figure annual budget and would be happy with a mere 10% return on investment (ROI), don’t bother bidding for popular 1-word keywords, such as “mortgage”. The competition for most single-word keywords is fierce, unless the niche is very esoteric. Moreover, searches on single words are made most frequently by people who are simply not ready to spend their money; they are merely investigating the market, gathering information; in other words, they are “tyre-kickers”. 1-word keywords would probably bankrupt you very quickly.
2-word keywords are a better bet, but they can still command a high cost per click in competitive markets, surfers who search on them may still not be ready to buy, although they’re getting there.
Keyword phrases of three words and up are known as “long-tail” keywords. (Note that the word “keyword” in pay-per-click advertising can mean a phrase of more than one actual word, e.g., “New York”. A “keyword phrase” consists of more than one “keyword”.)
3-word keyword phrases have the highest conversion rate, according to tests. People who type three words as a search term have usually done their investigations, know exactly what they want, and are now ready to buy.
4-word keyword phrases fare slightly less well, perhaps because the searcher may indeed be ready to buy, but is comparing prices for a very specific item, or is doing some academic research.
Don’t understimate the power of negative keywords! If you sell tulips, you don’t want your ad to appear when someone searches on the term “grow tulips”. Although they may not click on your ad, it’d be an unnecessary impression, and its click-through rate (CTR) would suffer. Specify “grow” as a negative keyword. (Of course, if your Ad Group contains only exact match keyword phrases, there’s no point in specifying negative keywords.)
Landing Page
Relevance is covered above, and is by far the most important attribute of a landing page. Here is some advice about other ways to encourage Google to enhance your Ad Group’s Quality Score.
Google values “real” web sites more highly than mere single-page “mini-sites”. The robot checks for links to other web pages, particularly a ‘site map’ page and ‘privacy policy’ and ‘contact us’ pages. A ‘terms of use’ and an ‘about us’ page may also help. Hyphenate these page names as the file names, e.g., ‘privacy-policy.html’. Place the links to these pages at the very bottom of your landing page, in the footer, using as small a font as a human would consider reasonable. You want to reduce the risk as much as possible that your visitor will click away from your landing page.
Minimize the landing page’s load time. It is believed that Google uses this as an element in its Quality Score algorithm. Keep images and JavaScript to a minimum. They weigh the page down. (Google cannot follow JavaScript links anyway.)
How to Attract Visitors
What makes a person click on your ad instead of someone else’s? The answer is the same as to the question why a person clicks the ‘Buy’ button on your sales page: good copywriting. That’s a separate subject, but, suffice it to say here that your ad must be not only relevant, but also compelling. Imagine that you are the searcher, looking to buy a product or service like yours. Look at other ads offering something similar. What attracts you to one and not another? Ask your friends and colleagues what they think.
You have only a 25-character headline and two description lines of 35 characters each. Don’t squander them on waffling about your company. The consumer couldn’t care less about you or your company. The consumer has a problem to be solved, a need to be satisfied, a desire to be fulfilled. So, mention the problem, the need, the desire. And, most important, tell the consumer that the solution, what he needs, what he wants is only a click away. Tell him to “Get Help Now” or to “Find It Here”. That’s the ‘call to action’.
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is updated frequently with free advice about Google AdWords strategy, tactics, tips tricks and techniques for success in AdWords advertising.
If you’re pursuing local search marketing strategies for your small business, one of the most powerful and effective tools you can utilize is Google Places, also known as the Google Local Business Center (LBC).
What’s so great about Google Places? Well, to start with, it’s estimated that Google dominates as much as 90.5 percent of the search market share over Yahoo and Bing (Pingdom, July 2010), clearly making it the king of search engines to be featured in. Now, when people perform local searches in Google, they are often presented with the Google Places results at the very top of the page, complete with an eye-grabbing map. That’s good news for you if you’re one of the top seven listings included there. In fact, in some cases, the local search results get more clicks than all of the organic results beneath them combined (hotel related searches are often one such example).
How cool is that? Google is basically giving you an opportunity to shortcut to the very top of the search results for keywords about your business in your location. Not only that, they let you do it for free. All you have to do is give them the content they are looking for in your listing.
Here are seven search engine optimization steps you can take to help catapult your Google Places listing to the top of the local search results for your town or area…
– First of all, be sure that your business name, address, and phone number are absolutely correct. Google uses this information to verify the authenticity of your business. Don’t forget to include your website if you have one. Fill out all the sections about your business in detail – provide as much helpful information to your prospective customers as possible. Google loves meaty (and accurate) content, and if your listing provides it, they will serve it first to their users.
– Don’t overlook the importance of an engaging, keyword-loaded business description that will grab the viewer. This is where you get to speak directly to your customer. Keep it pithy (200 characters or less) and make sure to include a call to action at the end.
– Fill out the categories for your business with as much accuracy as possible. Pick at least one category that is already suggested by the system, and then be sure to include keyword terms for your other category examples.
– Photos and videos engage your prospect, so be sure to add them. People love to see your product, examples of your work, what your store looks like, you name it.
– Get reviews about your business from your customers. As far as rankings go, volume of reviews is more important than the number of stars. But of course 5 stars will serve you a lot better than 1 star when a prospect finally finds your listing.
– Citations from other trusted providers (the references in the section titled “More about this place”) are one of the most important elements of your listing, because they indicate to Google that you are a credible, established local business. So, in addition to your Places listing, it’s critically important to make sure that your business name, address, and phone number are consistent across all other directories and sites where you may also be listed.
– Look up other websites in your industry to find opportunities where you can request a citation (if not a link to your site) for your business. This is another area Google considers when evaluating the authority of your listing.
Follow these simple local search marketing strategies, and you will already have a significant edge over the majority of your local competitors in Google.
Dan Walsh is a new-media marketing consultant, author, and the founder of Red Mantle Media, a Los Angeles based Internet marketing firm that specializes in delivering new leads and customers to local businesses through online video, social media, and a wealth of creative methods. To see more about , visit his website at
Google Places is one of the most first-class and effective techniques you can employ when trying to accomplish local search marketing. Google Places is besides known as Local Business Center (LBC).
What Google Places is all about First of all, estimation has it that Google takes an immense share of the search market – approximately 91 percent in comparison with Yahoo and Bing. Thus, Google is the leading seeking engine that is worth featuring in. Each time web users carry unwrap local searches on Google, Google Places is what is usually presented to them at the top of the page, alongside a catchy map. This is great news if you happen to be among the first 7 listed there. Actually, in certain instances, the local search results garner more clicks in comparison with the entire results underneath them; a perfect instance of this scenario is hotel-related searched.
You may be wondering how cool this is. Google is providing you with the opportunity to climb to the top of result page for keywords related to your business in your area or location using a shortcut; that is not just all, they let you achieve this at no cost. Your only part is to provide them with the quality content they desire in your listing.
Are you seeking to project your Google Places listing to the better positions in the local search results associated to your location or area? Here are top search engine optimization tips to help you:
The first thing is to make sure that the name of your business, phone number as well as address is very correct. The authenticity of your business is verified by Google. Also, if you own a website, remember to include it. Take time to fill out the section that has to do with your business and ensure that you supply all the details. The information you supply should be very helpful to your prospects when it is time for them to look for you and your offering. Google cherishes valuable and correct content; if they find that in your content, they won’t hesitate to bring it first to those who search the web through them. Ensure that you attach importance to an engaging, keyword-rich business description which is capable of captivating your viewers. It is the platform for speaking directly with your prospects. Be concise about it and remember to integrate a call to action towards the end. It is important to be accurate when filling out your business categories. At least, take one of the categories which the system suggests; keep in mind to integrate keywords phrases for your other categories. Remember to include photos and video as they engage your prospective customers. A lot of people would love to take a look at the examples of your work, your product, something to show them a glimpse of your store.
Other things incorporating getting reviews from your customers about your business, as well as citation from other authorities.
Jeff Matthews is a freelance writer who wrights about Internet marketing ideas To know about this subject and Jeff please visit
Should you be looking for unexampled methods to gain money through investments, you might desire to see distribute betting. Financial distribute betting fundamentally involves betting with leverage, as investors get a chance to gain more if the market moves to his advantage. The reason why this kind of betting is good-wished by many investors is because of the truth that there’s limitless possible to winning, unlike other forms where income is repaired. However, it is significant to retrieve that while there is a possible for limitless profit, there is besides a large risk for limitless losses. If you’re an unexampled comer to distribute betting, then you can detect the tips below utile:
Select a Market and Stay with it
While spread betting causes it to be seem fun and exciting to move from one sell to another, it really is best to stick to one or two markets to be able to properly study the ups and downs of these markets for future reference. This will make it easier for you to predict the movement by which the marketplace is certainly going.
Practice Paper Trading
If you are new to the trading industry, then you will require a bit of practice. This can be done through covering trading, though it is essential to keep in mind that covering traded won’t provide you with the necessary experience you need for distributing betting but it helps when it comes to providing you with a concept of what you really are getting yourself into.
Never try to constitute for Your Losses by Betting More
This is a common practice among many investors but you have to keep in mind that the more money you put in, the larger your potential for losing is. If you try to make up for past losses by investing more, one wrong submit market movements and you may wind up losing your retirement fund. Learn to accept past losses and do not make up for it by putting more money at stake.
Timing is Crucial
It is propose to avoid trading once the market opens, as this can affect your chancing of winning. When the market opens, it might take awhile to stay, so it is outdo to wait for some movement in the market before putting in money. Timing is essential to spread betting, as if you go into the market in the wrong time, you can lose everything you investing.
Spread betting takes awhile to master and even those who have been carrying this out for years still experience a lot of losses. You aren’t only dealing with mastery of trade here, as you’ve to rely more on market trends instead of your own personal efforts.
Obtain more apposite tip on including key information on topics such as at independentinvestor.co.uk.
Search Engine Strategies Conference Infuse Creative Founder/President Gregory Markel shared his years of search marketing expertise with Search Engine Strategies conference attendees this morning regarding how to go about the marketing and optimization of video content for such popular video clip search engines as YouTube, MySpace, Yahoo Video, Google Video and others
Drawing from his years of multimedia experience with such clients as The National Geographic Channel, Fox, (The Simple Life), CBS, (CSI), New Line Cinema, (Lord of the Rings), and many others, Gregory detailed a number of important fundementals and approaches to optimizing video for video search engines and enabling one’s video content to be more easily found for target keywords within the wildly popular video search engines, which Forrester Research recently announced, 37% of online users are now using regularly
Gregory spoke of one example of “an Infuse Creative client who received more than 150,000 free brand and video views from video clip search engines in one week, more than the client’s PPC campaign had delivered.”
Gregory emphasized, that as video search engines like YouTube, Myspace, Google Video, Singingfish, and Yahoo Video become more and more popular, they should be utilized by movie, music and video content owners as a fantastic source of free and relevant branding and target consumer content viewing opportunities through the inclusion of video search engine optimization for consumers that are looking for video search engine clips
About Infuse Creative:
http://www.infusecreative.com
Infuse Creative, LLC, employs the latest state of the art technologies and methodologies to the search engine marketing benefit of their lead generation, ecommerce, entertainment, and branding/awareness clients such as Mazda, Pacificare, New Line Cinema and others via full service search engine marketing & Internet marketing services.
Infuse Creative endeavors to live and breath as an innovative and visionary search engine marketing company of great integrity, ethics, superior strategy, results/performance, and fierce dedication to our clients success
About Search Engine Strategies:
http://www.searchenginestrategies.com
Search Engine Strategies is the premier conference series that keeps you informed about search engine marketing and optimization issues. These events teach you the ins-and-outs of search engine commercializing from top experts in the field, along with information from the search engines themselves
Infuse Creative Founder and President Gregory Markel passed out his years of search commercialising experience with Search Engine Strategies conference attendees this afternoon while faltering on video search engine optimization of video content for touristy video search engines like YouTube, MySpace, Yahoo Video, Google Video and others
Drawing from his experience with client/projects including The BBC, New Line Cinema, FOX, CBS, Sony, Universal, Mazda, The National Geographic Channel and others, Gregory dilated a number of probative best practices to optimizing videos for video search engines to alter one’s videos with greater presence and democraticity while framing them more easily patted for keywords within the democratic video search engines like YouTube
Gregory talked about the power of social community influence on video ranking and also spoke for the first time publicly, on how video search engine optimization can also be used as a “Free Google Brand Domination Tool” via TubeMogul.com submission to quadruplex video search engines, (search ‘Scotty Moore Video’ on Google and guess the brand instances), and as an aid to search engine brand reputation management, the art of meting out with and bringing off dismissive consumer given content, by abusing a brand’s video content to base dismissive content within search engines like Google
Gregory emphasized that as video search engines like YouTube, Myspace, Google Video, Trueveo, and Yahoo Video become more and more popular, they should absolutely be utilized by movie, television, news, music, and general video content owners as a powerful source of free/no cost per click and relevant branding and targeting opportunities through video search engine optimization to reach consumers that are looking for video online
About Infuse Creative:
http://www.infusecreative.com
Infuse Creative, LLC, employs the latest state of the art technologies and methodologies to the search engine marketing benefit of their lead generation, ecommerce, entertainment, and branding/awareness clients such as Mazda, Pacificare, New Line Cinema, Realty Executives and others via full service search engine marketing and Internet marketing services
About Search Engine Strategies:
http://www.searchenginestrategies.com
Search Engine Strategies is the premier conference series that keeps you informed about search engine marketing and optimization issues. These events reinforce you the ins-and-outs of search engine merchandising from top experts in the field, along with information from the search engines themselves
Go For Bigger Mobile Budgets For The Holidays Now! The 2010 mobile holiday season is now just 30 days out. In last month’s column, I outlined dozens of mobile web page optimization best practices to improve sales and generally avoid the “you suck” lump of stocking coal this season.
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ImSEO Internet Marketing Company Announces 1st Month SEO For Free ImSEO, A Toronto Search Engine Optimization Company, is currently offering new clients a month’s worth of free SEO services. Many business owners today feel that the act of putting a website online will help them to build more business, and to some extent, this is true. (PRWeb October 22, 2010) Read the full story at http://www.prweb.com/releases/seo/company/prweb4681564[[[SHIFTIN …
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Insurance Claim Contractor Offers New Marketing Strategies to Insurance Companies & Agencies Insurance Claim Contractor Groups’ newest division, LocalInsuranceQuotesOnline.Com is reaching out to both large and small insurance companies and their re-seller agencies to assist in developing solid marketing strategies for their 2011 marketing campaigns.
There are many ways to promote your website. This is a small part of traffic generation. Traffic generation to your website is more to pay-per-click strategies from pay-per-click search engines like Google Adwords. For website marketing strategies, you should optimize your website to make it easier for search engines like Google and Yahoo! to locate your website and direct your customers to it.
1.Keyword Optimization
Let’s say you’re a customer who is looking for a sword as a collectible. If you are looking for a samurai sword, which is called a katana, an obvious word that you type into a search engine box to look for that sword, would of course be ‘katana’. When the search engine generates results for you, you will notice various websites that sell that sword.
Now instead, picture yourself as a retailer who is promoting your samurai swords in your website. Now in order for your customers to look for you, you have to optimize your website title to have the word ‘katana’ in it. However, since there are too many websites that have that keyword on their sites, you have to find other keywords that other people use to search for the katana in your website title as well. You can use this free tool called Good Keywords to find out what other keyword or keyword phrases they use that have the word ‘katana’in it.
So, when you give a title to your website, it could be – ‘Samurai Swords|Katana|Katana Sanyo’.
2.Site Submission
You can submit your website to various website directories. When you type ‘Submit website’ into a Google search engine box for example, it will list down millions of websites that provide free website submission to established search engines such as Google, Yahoo! and MSN and also other respective search engine websites. It will take you about one to three months to get listed into these search engine directories.
3.Article Marketing
You can write about articles pertaining to the niche that you are in. Let’s say your niche is about coffee beans. You can write good articles to teach people about how to select, roast and brew good coffee beans to make their own cup of coffee. As for every article, in your resource box, write a bit about yourself in a third person format and give a link to your website. When readers appreciate your good article and would like to learn more, they will head down to your website.
It would be very effective if you submit articles automatically using article submission directories. With just one article submission, your article can be submitted to over 500 article directories. If you want to try to submit your articles manually to 500 article directories, well… good luck.
Using this website marketing strategy. when you have submitted just one article to 500 article directories, how many chances are there for people to read and visit your site? Thousands! From just one article, Internet marketers, such as myself see tremendous inprovement in the number of links from article directories to our sites. Meaning to say if I were to create more than 10 articles to optimize or promote one website, how many visitors do you think I’ll receive for that website? Do the math.
4.Link Building
Exchanging links with other recognized websites that have been online for a very long time can help your website gain recognition from search engines. However, emailing every single webmaster of your niche to create a link to your website is a very daunting task. There are some softwares out there such as SEO Elite that automatically sends out your email to thousands of other webmasters. When some webmasters of high-end sites agree to link to your site, not only can search engines look for you easily, but the visitors of that site can click on your link and head down to your website.
These four website marketing strategies have been proven to work for website promotion. If your website is of good quality content and products, these tactics can help you in your website conversion rate. Website conversion rate is the number of visitors who transform into your customers.
Jo Han Mok is a #1 bestselling author and a masterful planner in developing successful website marketing strategies. Find out how he can make you discover the internet millionaire within! Visit his website at http://www.internetmillionairecode.com
